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JDM Earth
From 12 leads in two months to 97 in one.
✓£2,000 to start, then nothing until your first deal.
Client file 012
On protocol
“I think, no, the lead quality is very good.”
Who we work with
- Trade
- Solar
- Joined
- Mar 2025
- Case studies
- 1 case study
- Ads
- 67 ads
- Shoots
- 5 shoots
JDM Earth· every other dot is another installer on the protocol
Their story.
Where they started
JDM Earth is a husband and wife business: Jennifer and David Mullen run this North East solar and battery installer. They are very Tesla focused, and they also take on barn conversions and ground mounts. Before us they ran ads on a modest monthly budget. January and February that year brought in only 12 to 15 leads. They wanted the quality they used to have, and a way to nurture people who were not ready to buy yet.
What was hurting
The leads that did come in were not the right ones. Out of 14 in March, only one picked up the phone. Many were out of area or time wasters, and most only wanted the cheapest price.
“Only one has actually picked up the phone out of 14.”
What they had tried
They had worked with a specialist renewables marketing agency running price-graphic ads, with the panels, battery and price in a box. It brought leads, but people only asked about price.
“If you're putting up a price [for a package of panels and a battery] just as a graphic, then yes we're getting leads [but they only ask about price].”
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close. David is very technical, so we also filmed a podcast with him to get that across on camera.
“Really happy with everything, really happy with the videos”
What happened
In the first month on the video ads we saw a 34 times return on ad spend. By December they had one team doing eight installs a month and were booked up, with a second team planned. In February they reported over 200 inquiries. March brought 97 leads, with Powerwall ads at £12 to £15 a lead. Their operations team was booked through October, and by November they were averaging around three installs a week. They have told us their big bottleneck now is simply increasing their sales capacity.
“I would say that we're definitely getting some good leads.”
Here's the video.
Their 5 shoots, on camera.
Every filming day with JDM Earth, newest first, with the stills we hold for each. Tap any photo to see it large.
Shoot 5June 20264 photos
Shoot 4June 20267 photos
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✓£2,000 to start, then nothing until your first deal.