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Jennifer came to us for help.
Jennifer Mullen runs JDM Earth, a solar and battery installer, with David Mullen. They are very Tesla focused, and also take on barn conversions and ground mounts. January and February that year brought in only 12 to 15 leads.
The leads that did come in were not the right ones. Out of 14 in March, only one picked up the phone. Many were out of area or time wasters, and most only wanted the cheapest price. Follow up was manual, with texts sent by hand and things getting missed.
They had worked with an agency running price graphic ads, which brought leads who only asked about price. Jennifer came to us for the quality they used to have, and a way to nurture people who were not ready to buy yet.
What we gave Jennifer.
Five things, one prescription. This is what each one did for JDM Earth.
- FilmazepamVideography
We filmed David on the tools, explaining the technical side of a job.
- MetabolFacebook ads
Video ads on Facebook and Instagram, with 20% of the budget in retargeting, in an ad account in Jennifer's name.
- FiltrazineFunnels
A qualifying funnel behind the video ads, with quote and nurture steps added as leads grew.
- ReviewazolTestimonials
Reviews, customer videos and proof on every ad, so homeowners believe you before you knock.
- DatacillinData
Lead management moved to GoHighLevel, with a client portal and a dashboard showing which ads bring leads.
JDM Earth, on film.
Press play. It is their words, not ours.
What Jennifer has said to us.
“I think, no, the lead quality is very good.”
“Only one has actually picked up the phone out of 14.”
“If you're putting up a price [for a package of panels and a battery] just as a graphic, then yes we're getting leads [but they only ask about price].”
“Really happy with everything, really happy with the videos”
“I would say that we're definitely getting some good leads.”
Want us to walk through what we'd do for you, like we did for Jennifer?
Book a free autopsy. 30 minutes with Ben, about your area and your numbers.
✓£2,000 to start, then nothing until your first deal.