AJ Renewables

A 19 times return on ad spend in their first month.

Result on fileOver £4.4M in sales from our ads

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£2,000 to start, then nothing until your first deal.

Client file 001On protocol

“We all feel totally at ease with you guys. We can see that you obviously know what you're doing, which is great”
31 Mar 2025AJ Renewableson a catch-up call with Joe

Who we work with

Trade: Solar
Joined: Feb 2025
Case studies: 2 case studies
Ads: 112 ads
Shoots: 8 shoots

Fig. 1 · Where they areNationwide

AJ Renewables· every other dot is another installer on the protocol

01How it went4 chapters

Their story.

Where they started
AJ Renewables is a Scottish solar and battery installer. We work with Ally Galloway, their Sales & Marketing Director, and Jordan McLean, their Operations Director. They have an in-house sales team who close well: 42% of the surveys they ran were selling. Their average sale was about £9k. They were already winning work from Google and their own phone line, and they wanted more genuine leads. They also planned to take the same model into England. Jude followed up with them relentlessly to get them on board.
What was hurting
Leads were expensive. Before we took over the ads, they cost £150 each in December and £230 in January. The sales team could close, but they wanted more genuine enquiries, not more volume to sort through.
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close. We took over their Facebook and Instagram ads on 3 March 2025.
“That's my favourite adverts I think I've seen from you guys.”
4 Jun 2025AJ Renewableson a catch-up call with Joe
What happened
Within their first 24 hours with us they closed two deals. In their first month, nine deals came in, a 19 times return on ad spend. After 90 days it was 36 deals and a 17 times return on ad spend. By the end of that May they were getting 191 leads a month at under £40 each, while the budget went up 20%. They called it their best month ever. By March 2026 they had another record month for sales from our ads, and their sales team was booking more than a week ahead. They have since filmed 32 new ads based on their top performers. The result on their client file: over £4.4M in sales from their ads. Their best month from our ads so far is £568,000 in sales from £17,000 of ad spend.
“We've had our best month ever”
4 Jun 2025AJ Renewableson a catch-up call with Joe
“It's probably a record month for how much we've sold the SOS”
31 Mar 2026Ally Gallowayon a catch-up call with Joe