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Jordan McLeanOperations DirectorJordan McLeanOperations Director
Jordan, Operations Director at AJ Renewables, came to us for help. This is what we did for Jordan, what it did for AJ Renewables, and what it could do for you.
- Company
- AJ Renewables
- Trade
- Solar
Jordan came to us for help.
Jordan McLean is operations director at AJ Renewables, a Scottish solar and battery installer. Every sale our ads help bring in lands on his side of the business as a survey, a design and an install, so the quality of the leads matters to him as much as the number of them.
AJ sells mostly through remote quotes, with an in-house sales team who close well: 42% of the surveys they ran were selling. Before we took over the ads, leads cost £150 each in December and £230 in January, and a team that wants genuine enquiries gets buried by weak ones. The business also planned to take the same model into England, which only works if what comes in is steady enough to plan around.
That is the operations case for working with us: fewer weak enquiries to sort through, a steadier flow to plan installs around, and a way to grow into new areas without guessing.
What we gave Jordan.
Five things, one prescription. This is what each one did for AJ Renewables.
- FilmazepamVideography
We filmed their installs, install walkthroughs and customer testimonials, so the people who book already know what the work looks like.
- MetabolFacebook ads
We took over their Facebook and Instagram ads on 3 March 2025, scaling the proven ads and testing new ones beside them.
- FiltrazineFunnels
A 13-question funnel that filters out weak leads before they reach the sales team.
- ReviewazolTestimonials
Customer testimonials filmed on the shoots, and retargeting ads that walk people through the install process before they book.
- DatacillinData
Dashboards showing quotes and sales by ad, so it is clear which ads bring work that actually sells.
What it did for AJ Renewables.
The figures their own films state, and the films themselves. Press play.
- Over £4.4M in sales from our ads
- ~40 leads per week baseline
- 41% of company sales attributed to ads
More from AJ Renewables.
Want us to walk through what we'd do for you, like we did for Jordan?
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