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Ally GallowaySales & Marketing DirectorAlly GallowaySales & Marketing Director
Ally, Sales & Marketing Director at AJ Renewables, came to us for help. This is what we did for Ally, what it did for AJ Renewables, and what it could do for you.
- Company
- AJ Renewables
- Trade
- Solar
- On camera in
- 2 ads
- On file
- 1 quote
Ally came to us for help.
Ally Galloway runs sales and marketing at AJ Renewables, a Scottish solar and battery installer that sells mostly through remote quotes. His sales team could close: 42% of the surveys they ran were selling. The problem was feeding them.
Leads were expensive. Before we took over the ads they cost £150 each in December and £230 in January, and Ally wanted more genuine enquiries, not more volume to sort through. He had already been through other lead companies, including Meta Ads agencies. One asked AJ to drop their prices whenever results dipped. Another he could hardly get hold of.
He knew the ads were the weak link, because AJ's own organic social was already gaining traction. He came to us to make the paid side as strong as the organic, and to give a sales team that already closes better people to talk to.
“it's probably a record month for how much we've sold the SOS”
What we gave Ally.
Five things, one prescription. This is what each one did for AJ Renewables.
- FilmazepamVideography
We filmed their installs, then install walkthroughs, customer testimonials and podcast-style content with Ally and the team.
- MetabolFacebook ads
We took over their Facebook and Instagram ads on 3 March 2025, running a testing campaign beside a scaling one so only proven ads got more budget.
- FiltrazineFunnels
A 13-question funnel that filters out weak leads, with headlines that change so each ad's landing page matches its offer.
- ReviewazolTestimonials
Customer testimonials filmed on the shoots, and retargeting ads that walk people through the install process before they book.
- DatacillinData
Dashboards showing quotes and sales by ad, with those sales fed back into the ad account, so poor ads go off and the ones that sell get the budget.
What it did for AJ Renewables.
The figures their own films state, and the films themselves. Press play.
- Over £4.4M in sales from our ads
- ~40 leads per week baseline
- 41% of company sales attributed to ads
Ally on shoot day.
Ally's ads.
Every ad Ally is in, signed off by AJ Renewables. Tap one and it plays here.
AJ Renewables#2011Solar · 1:10 · 20 Aug 2026
AJ Renewables#2010Solar · 1:17 · 20 Aug 2026
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