Are heat pumps live yet?

Yes. Heat pump installers are live with us today, and we take a few per area. Book an autopsy and we'll tell you on the call if yours is open; if it's full, we'll put you on the waiting list.

How do I get more heat pump installs?

Stop paying for grant-hunters. Film your engineers on real installs, run them as Facebook ads, and check ownership, heating and the grant before anyone books a survey. Then tell Facebook which enquiries bought, so it finds more like them.

How does the quiz handle the grant?

It asks about ownership and how the home is heated before it asks for a phone number, so your surveyor sees who qualifies first.

My engineers hate cameras.

Most do, at first. Our videographer directs every take, some lines are scripted word for word, and the job itself does most of the talking. Nobody has to say a word they don't want to.

Is my area exclusive?

No, we don't do area exclusivity, and we won't pretend otherwise. What you do get: every lead is yours alone, never shared, and we cap numbers so our ads never fight each other for the same homeowners. Solar is capped at 60 installers UK-wide; every other trade at a few per area.

Monthly rolling, 30 days' notice. You keep everything we film.

What is the minimum ad spend?

Ask on the call. Whatever it is, you pay it to Meta directly, on your own ad account, never through us.

It's £2,000 + VAT to start. Your ad spend is separate: you pay it to Facebook directly, from your own ad account, so you see every penny. Ben runs through the rest for your trade and your area on the call.

I've tried Facebook ads. They didn't work.

Most installers we talk to have. Usually it was stock footage, a lead form anyone could tap, and nobody telling Facebook who bought. We change all three: your real jobs on video, a quiz first, and every sale fed back. And there's no retainer until your first deal, so you're not paying to find out.

Do you sell heat pump leads?

No. A bought lead is sold to three or four installers the same afternoon; yours are yours alone, from your own ads. The maths is on our heat pump leads page.

Heat pump marketing agency for UK installers

Heat pump marketing that sells installs. Grant enquiries checked before your surveyor drives.

Homeowners search for the grant, not for you. On steroids is a heat pump marketing agency for UK installers: we film your engineers on real installs, run them as Facebook and Instagram ads, and put a quiz between the ad and your phone that checks ownership, heating and the grant before your surveyor drives anywhere.

Book a free autopsy30 minute video call→

£2,000 to start, then nothing until your first deal.

A few installers per area. Is yours open?

An EcoSphere Energy installer kneeling beside a new Vaillant heat pump outside a white house — EcoSphere Energy, on the job

01Facebook ads for heat pump installers

Do Facebook ads work for heat pump installers?

Yes, when they sell your engineers and your installs, not just the grant. Most heat pump enquiries start with the Boiler Upgrade Scheme, so we film your real jobs and put a quiz between the ad and your phone that checks the grant before your surveyor drives anywhere.

The grant is £7,500 off a heat pump, and £9,000 for homes off the gas grid from 21 July 2026 to 31 March 2027. Every homeowner has seen "£7,500 off" in an ad. We show them why you're the one to fit it.

What bought heat pump leads really cost per install →

02The diagnosisHeat pumps · six common symptoms

Sound familiar?

Most installers come to us on one of these. They share one side effect: you can't turn installs up when you need them.

01Enquiries who think the heat pump is free
02Surveys for tenants and flats that were never going to qualify
03Ads that say "£7,500 off" and nothing about you
04A great cost per lead and an empty install calendar
05No idea which ad sold the jobs you did get
06Engineers who'd rather not be on camera

Every one of these is fixable, and none of them is your fault. Here's the fix.

03The protocolFive pills · one prescription

Five services. One result: signed installs.

We film your jobs, turn them into ads, qualify every lead, collect the reviews that win the quote, then feed every sale back to Facebook so it finds more buyers.

What you get

Four shoot days a year, on your real jobs
Around thirty video ads from every shoot day, plus the stills
Fresh ads in rotation every week
A quiz that qualifies every enquiry before it reaches your phone
Reviews and customer videos in front of every lead
Every sale fed back to Facebook, so it finds more buyers
Your own WhatsApp group with the team, from day one

04Trial resultsAll installers, mostly solar · 30 days

New to heat pumps. Not new to selling installs.

The same team, videos and Facebook system has sold £27.2M from our Facebook ads for our installers, mostly in solar. These are the live figures across all of them, read from their own CRMs; heat pump figures get their own line once there are enough to be meaningful.

Installs sold, 30 days448

Sold, 30 days£5,629,928

Close rate, 30 days31%

Average order, all time£13,514

Client 01No. 09

AJ Renewables▶ 07:43

Client 03No. 27

Current Renewables▶ 09:21

Client 02No. 31

Activ8 Energies▶ 06:18

All heat pumps case studies →

Why now · early movers

Get in before your area fills.

We take a few heat pump installers per area, and the first ones in get our full attention while the trade is new. In Ireland, Activ8 were first in with our approach and made 400% more sales than with their old agency, from our Facebook ads.

Activ8, on video

Check my area →

05The first monthFrom signing to first deal

What happens next.

We aim for your first deal within 30 days of signing.

Day 1
Onboarding call
Your CRM, your area, your jobs, what makes you different.
Week 2 at the latest
Shoot day
Five to seven of your jobs, shot to a brief written for you.
Within 7 days of the shoot
Ads live
Quiz live, leads into your CRM.
Weeks 1–2 of live ads
First deal
Sales data starts teaching Facebook who buys.
Every 3 months
Next shoot day
Double down on what worked; shoot your latest jobs.

06Leads, explained

Need more heat pump leads? Make sure they qualify first.

We don't sell leads. Read what bought heat pump leads really cost per install, and what we do instead.

Heat pumps leadsBought leads, costed per installWhat a shared lead really costs once it's sold to three or four installers.Read →ToolWhat leads really costYour lead price, your close rate: the cost of one install.Use it →Two guarantees, in writingBrad or bail · Close or coastBrad or bail: not happy after filming day? Tell us within 1 working day and we refund the setup fee. Close or coast: no retainer until your first deal.Read the terms →

Patient questions.

The ones we get on every first call, answered straight.

Every question →

Q01
Are heat pumps live yet?
Yes. Heat pump installers are live with us today, and we take a few per area. Book an autopsy and we'll tell you on the call if yours is open; if it's full, we'll put you on the waiting list.
Q02
How do I get more heat pump installs?
Stop paying for grant-hunters. Film your engineers on real installs, run them as Facebook ads, and check ownership, heating and the grant before anyone books a survey. Then tell Facebook which enquiries bought, so it finds more like them.
Q03
How does the quiz handle the grant?
It asks about ownership and how the home is heated before it asks for a phone number, so your surveyor sees who qualifies first.
Q04
My engineers hate cameras.
Most do, at first. Our videographer directs every take, some lines are scripted word for word, and the job itself does most of the talking. Nobody has to say a word they don't want to.
Q05
Is my area exclusive?
No, we don't do area exclusivity, and we won't pretend otherwise. What you do get: every lead is yours alone, never shared, and we cap numbers so our ads never fight each other for the same homeowners. Solar is capped at 60 installers UK-wide; every other trade at a few per area.
Q06
Can I leave?
Monthly rolling, 30 days' notice. You keep everything we film.
Q07
What is the minimum ad spend?
Ask on the call. Whatever it is, you pay it to Meta directly, on your own ad account, never through us.
Q08
What does it cost?
It's £2,000 + VAT to start. Your ad spend is separate: you pay it to Facebook directly, from your own ad account, so you see every penny. Ben runs through the rest for your trade and your area on the call.
Q09
I've tried Facebook ads. They didn't work.
Most installers we talk to have. Usually it was stock footage, a lead form anyone could tap, and nobody telling Facebook who bought. We change all three: your real jobs on video, a quiz first, and every sale fed back. And there's no retainer until your first deal, so you're not paying to find out.
Q10
Do you sell heat pump leads?
No. A bought lead is sold to three or four installers the same afternoon; yours are yours alone, from your own ads. The maths is on our heat pump leads page.

We're taking a few heat pump installers per area. Be first in yours.

Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.