Edtricity

Where they started

Edtricity is a solar installer run by directors Eddie Doherty and Mark Morrison. Mark is on site most days and Eddie runs the business around him. They install residential systems and larger commercial jobs, with installs of 50 to 120 panels in the diary when we met. The start of 2025 had been a very busy time for them. They wanted fewer, better enquiries from customers worth driving out to meet, rather than a pile of tyre kickers. Jude went round to Eddie's house to sign them up. What mattered most to them was trusting us to be transparent: what we were working on, what it was producing, and where it needed to improve.

What was hurting

Enquiries had been coming in by the hundred, but almost none were the kind of customer they were after. Chasing them cost time that Eddie and Mark did not have, because both are out on jobs.

What they had tried

In the couple of months before they joined us they paid for lead generation themselves. It brought them a lot of enquiries but not the quality of customer they wanted.

What we did

We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close.