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Mark came to us for help.
Mark Morrison is a Director of Edtricity, a solar installer doing residential systems and larger commercial jobs, with installs of 50 to 120 panels in the diary when we met. He is on site most days, and Eddie runs the business around him.
The start of 2025 had been very busy, but the enquiries they paid for were by the hundred and almost none were the right kind of customer. With the team out on jobs, there was no spare time to chase tyre kickers.
The business wanted fewer, better enquiries from customers worth driving out to meet, with every lead tracked from the ad to the job so nobody had to guess what was working.
What we gave Mark.
Five things, one prescription. This is what each one did for Edtricity.
- FilmazepamVideography
A first shoot across commercial and residential installs, then a multi site shoot covering solar, batteries, air conditioning, and their yard and vans.
- MetabolFacebook ads
Video ads plus still image ads that performed really well alongside them.
- FiltrazineFunnels
Instant lead notifications, and a new CRM mapped out with automatic WhatsApp videos at every stage.
- ReviewazolTestimonials
A review form where customers record their own video reviews, and personal video walkthroughs to follow up quotes.
- DatacillinData
A client portal with a live reporting dashboard, tracking every lead from the ad it came from through to the job it became.
Mark's ads.
Every ad Mark is in, signed off by Edtricity. Tap one and it plays here.
Edtricity#1645Solar · 1:23 · 1 Jul 2026
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