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Homeowners in your area check the directory before they buy.
Placebo controlled · vs the directory
Facebook ads vs Checkatrade. Which one fills your diary?
A directory listing puts you on a page next to everyone else in your postcode, sorted by price and stars. Useful for trust. Not a way to turn installs up when you need them.
✓£2,000 to start, then nothing until your first deal.
01The problem with CheckatradeThe facts, sourced
How Checkatrade works for a trade.
What you get, what it costs, and where it leaves you. Sourced where the platform or an independent report says so.
- Plans
- Three: Free, Approved at £30 / month, and Growth from £59 / month, where you pick a yearly volume of leads for a fixed monthly cost.Source: Checkatrade: membership pricing ↗
- Contract
- Paid plans run for 12 months.Source: Checkatrade: membership pricing ↗
- Vetting
- Up to 12 checks: identity, address, qualifications, financial and company history, and customer experience. Public liability insurance is optional.Source: Checkatrade: membership pricing ↗
- Who else gets the job
- Checkatrade doesn't publish a cap. Whito reports three or four trades on a job in busy areas.Source: Whito: UK trade directory costs 2026 (June 2026) ↗
- Where you sit
- On a list, star rating beside star rating, next to every other vetted trade in your area. The homeowner went looking; you are one of the results.
02Installers who tried Checkatrade1 story
Tried it. Then switched.
In their own words, on calls with us: what it did for them, and what changed when they came to us. Tap one for their story.
A home improvement firm30 Oct 2026 · their onboarding call
“They said you could give them back, but they make it as difficult as possible to actually get anything given back.”
- Before
- Their Checkatrade leads worked out at about £50 each on a fixed monthly budget, and many were poor.
03What we do differentlySide by side
Head to head.
Where Checkatrade leaves you, against what we do instead, line by line.
A directory listingOn steroids
Listed next to your competitors
In the feed on your own, with your own jobs
Waiting to be found
Found by homeowners who were not looking yet
Stars and a short review
Customers on video, every evening
A monthly fee, leads or not
£2,000 to start, then nothing until your first deal.
Their platform, their rules
Your account, your data
04How we do itFive things · one team
Everything that sells an install, under one roof.
Facebook finds homeowners before they search for anyone. On its own, it's a boosted post. With these five run by one team, it's a system that sells installs.
05Proof it's realFilmed on real installs
What your ads are made of.
Every ad starts on one of our installers' real jobs: the owner talking to camera, the install, the drone shot. Never stock footage.
Installers talking to camera
On their jobs
06Where they winHonestly
When Checkatrade is the better call.
Sometimes the other option is the right prescription. These are the times we would tell you so on the call.
You do small jobs that people search for urgently.
You want a badge on the van.
07QuestionsAnswered straight
- Q01
Should I cancel my listing?
Not necessarily. Keep it for trust if it pays; stop relying on it for volume.
08The priceTwo guarantees
One price, two guarantees.
It's £2,000 to start.
- 30 days' notice
- No cancellation fees
- Monthly rolling contract
Is your area still open? A few installers per area.
Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.
✓£2,000 to start, then nothing until your first deal.
09Other trialsCompare more
Weighing something else?
- vs the job platformTrial 06Facebook ads vs Rated PeopleHow Rated People's pay-per-lead model works, how many trades can buy each job, and how it compares with your own Facebook ads, costed per install.Read →
- vs the job boardTrial 07Facebook ads vs MyBuilderHow MyBuilder's shortlist fees work and what businesses pay, against your own Facebook ads and a quiz that qualifies every enquiry.Read →
- vs search adsTrial 08Facebook ads vs Google adsSearch ads against Facebook video for home improvement businesses: how each works, what each costs, Local Services Ads, and how the two work together.Read →
- vs bought leadsTrial 01Facebook ads vs buying leadsWhat UK lead companies publish about their prices and exclusivity, against your own Facebook ads, costed per installed job.Read →