Kimble Solar

£2.4M in sales from the ads, at over £18,000 a job.

Result on file£2,400,000+ in sales · average order £18,000+

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£2,000 to start, then nothing until your first deal.

Client file 019On protocol

“It does bring in, like we say, 50% of our leads. So without it, we're just out here twiddling our thumbs.”
14 Oct 2025Rebecca Sadleron a catch-up call with Joe

Who we work with

Trade: Solar
Joined: Feb 2025
Case studies: 2 case studies
Ads: 54 ads
Shoots: 5 shoots

Fig. 1 · Where they areUK

Kimble Solar· every other dot is another installer on the protocol

01How it went5 chapters

Their story.

Where they started
Kimble Solar is a family-run installer whose customers are mostly well-off homeowners with awkward roofs. Rebecca Sadler runs marketing, Chris Sadler leads sales and Brent Jackson looks after business development. Their average order was about £15,000. To hit their targets they needed five to six installs a week, and they wanted Meta to deliver eight installs a month by the third month with us.
What was hurting
Their Meta ads were bringing in about three leads a day, at £128 to £145 each, and more than half were out of area. Social leads were thin on intent, and the lead provider they leaned on was costing them nearly £3,000 per sale. They wanted fewer, better leads from people who knew who they were.
“But honestly, our cost per acquisition was nearly 3,000 pounds. So it was painful.”
3 Feb 2025Rebecca Sadleron their discovery call with Jude
What they had tried
They had used a lead provider, a previous agency, Google ads run by their SEO company and direct mail, each with mixed results. Nothing gave them steady, local, high-quality enquiries.
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close. One of their best ads runs on the line “You'll find a cheaper solar installer, but you won't find better.”
“All the ads have come out great.”
10 Feb 2026Rebecca Sadleron a catch-up call with Joe
“You came up with something great and now everyone's doing it.”
5 Jan 2026Rebecca Sadleron a catch-up call with Joe
What happened
By June 2025, twelve deals had come from the ads, a return of about nine times what they spent with us. Meta now brings in about half of their leads, and the people Rebecca calls know who she is. Their air conditioning campaign took leads from the low twenties to 59 in a week, at £10 each over seven days. In their own case-study video, Kimble Solar says the ads have brought in over £2,400,000 in sales, at an average order over £18,000. One ad, four and a half minutes long, has generated over £1 million in sales on its own.
“It's so refreshing that they're like, Oh yeah, thanks for calling. They know who I am.”
1 Apr 2025Rebecca Sadleron a catch-up call with Joe