▶ 0:00Don't use them. They're rubbish. To be honest, if you guys can't do it, then I don't think anyone can. Hello, everyone. We're here today with man, myth, legend, Chris Sadler of Kimball Solar. I would say, one of Solar's poster boys. Okay. Yeah. Lot lot Honestly, I feel like a lot of people in the industry really look up to you and Oh, mate.
▶ 0:18It's a real pleasure to be working with you tomorrow. Have you found the No, that shoot today. Okay. The credit where credit's due. Thank you. It's what's great about the way you guys work is that you've got someone on the camera that actually kind of knows what they're doing and knows what shot to get. Well, Richard. Great camera work, buddy.
▶ 0:36But then you're also there and you're directing it and you've you have actually got a really good vision. You kind of you prompt us to make sure we're saying the right things. Now, we've had we've attempted ourselves many times before and and don't always get the right results, but you just seem to be on it and you you you just you just make me say the right thing.
▶ 0:52So, thanks. No. Thank you. I think it's it's just as much me, you know, I give you the prompt and then you're able to go, yep. Got it. And then you just you roll in. Right? We do. Yeah. We get flowing, don't we? Yeah. And then and and then it makes sense. Yeah. But that's good because I think with it with social media, there is unfortunately, you you you can pink Bibles, aren't you?
▶ 1:11Yes. At At the end of the day. In fact, if you're watching this right now, Solar and Zoris have completed for your eyeballs. So thank you for your time watching this right now. But, yeah, in order to do that, you do have to make sure that it's constructed in a certain way and that you and again, you're we're the shoot and you're straight away, you're you're making sure that we're getting all of those different shots in And then, you know, don't hear from you for maybe a couple of days and suddenly there's all these adverts and you go, wow, that's really cool what you've done with it.
▶ 1:38And you put little touches on it and Yeah. Little effects and stuff and yeah, it's it's it's great content. How many times do you think I said, Chris, can you move a bit to the right? Way. Yeah. This way. A little bit Every now and then you find yourself a little bit awkward in position the screen of an iPhone. Yeah. And what what about more generally working with us outside of the shoot?
▶ 2:02Outside the shoot. Yeah. I I kind of leave that to my sister a bit more, and I try and focus on on the business. But but, yeah, tell you what, we've we've been doing this about three years now and we've used various different agencies and we don't work with anyone anymore. The only one we work with is you and so far it's been great and I think you guys if you to be honest, if you guys can't do it, then I don't think anyone can.
▶ 2:25Oh, that's so lovely too. Yeah. No. You've got you've got a good energy. You you you're on it. You're you seem to just be tweaking algorithms doing this. Like, we're getting the leads coming in consistently. So, yeah, like I said, if you guys can't do it, then then no one can. Fantastic. Have you had any feedback from Rebecca on the quality of the inquiries, volume, that kind of thing?
▶ 2:45Yeah. You know, it's similar challenges that you have anyway with with most lead gen In particular, like wrong postcodes popping up and certain certain adverts performing well when you don't necessarily want that volume But these are all just yeah. These are all just tweaks that that you make. Can you hear those seagulls?
▶ 3:02I'll tell you what. We used to have it where if we made a change to an advert, suddenly Facebook goes into learning mode and then it's like you get nothing for a couple of weeks. Just ridiculous. And I can't I I I still don't believe that that is a thing. How can how can businesses function by just going don't worry, no leads for like three weeks.
▶ 3:19It's just not it just doesn't make sense. We've not had that with you. Correct. You've you've made tweaks, changes, stuff like that, but they've literally week on week, the leads keep coming in and they're all good good leads. Now I'll tell you what, that this it is a little bit difficult to measure the leads that we come that come through your funnel That you directly create versus when people say, hey, we saw you on social media Yeah.
▶ 3:40And they come through other channels. And that I don't think you can ever measure that. It's kinda like brand recognition. Yes. You can't measure brand recognition. But it's definitely doing a lot of work in the background. Our social the number of people that see us through social media has increased as well. So when we consider social media leads plus the stuff that comes through your funnel, then we've actually got a a respectable cost per acquisition.
▶ 4:01Yeah. Yeah. I think the numbers are hundred and eighty three thousand in project value from directly through the funnels. And then just over two hundred and twenty thousand that have said social media was in some way an influence in my Yeah. Decision. So yeah. Pretty good overall. Are you doing the numbers then? Yeah. Just over four hundred thousand.
▶ 4:18So going on that half a million mark and hopefully onto seven figures from from Facebook. Excellent. Excellent. And we've been working together three months? Yeah. Yeah. Yeah. Just coming on to the second shoot basically where we're, yeah, basically doubling down on the concept that worked the best and then also some new stuff as well.
▶ 4:35No. I tell it work. Okay. So and another thing why you should not work with solar steroids because you can't have that business there. Yeah. There are. No. Okay. So this is and again, this is quite unique. What you guys do is you do the filming, you do the creative, and you do the management of the the whole campaign and the and the Facebook.
▶ 4:58Everything is all managed by you guys. So there's no there's no one to blame. It's only you guys that can do that. Whereas before we had different adverts and different people managing various things. I mean, was a mess. There were so many different people all trying to do their piece and and it just never worked. So Yeah.
▶ 5:14And that's why I think it works for you guys because you like, you just take control of all of it. We love the accountability. We love being able to say like, this is what you made. You made x. You might have made a little bit extra from the organic stuff that comes through at the back of it, but really this is what you spent, this is what you made.
▶ 5:27And we can say that with such confidence whereas other people are saying, you would have made more if this person did this or if that weren't like that and it doesn't quite work like that. There you go. Yeah. Awesome. What about Oh, go on. No no, you go. Do you wanna see my award? Yeah. Yeah. Absolutely. I'm gonna get the award.
▶ 5:41Which So Chris has actually been awarded which renewables installer of the year twenty twenty five, which is just fantastic. I mean, it's a testament to the work he does and obviously we're super excited to be able to present someone that does such fantastic caliber of work. I think it really comes through in the adverts as well.
▶ 5:58We always find that our best performing adverts are people that just generally like really know their stuff. Some of the adverts where we actually go quite technical talking about things about why you might oversize a system, why you might oversize an inverter actually perform really well. Here we are. There you go. Fantastic.
▶ 6:14Renewable system of the Brilliant. I feel like I've won the award. There you go. Yeah. I've just thought we really need a photo for Hang on. Hang on. Let me try something. That's how bright our results are. Quick. We do need a photo for the funnel actually. But on those who watch you guys, final note Chris then, would you recommend us to others, other renewable companies?
▶ 6:37No. No. No. Get lost. Get your own other agency. There's plenty of ones out there. Just don't use these guys. They're they're they're rubbish. Little guy is good. There we go. Honestly, thanks so much for your time. Yeah. As a final note, we do have a little Solar steroids. Solar steroids. Yeah. There you go. Don't use them. They're rubbish.
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