Case study · Current Renewables · Solar

£200k in the first 30 days

We launched FB Ads and suddenly results from Google skyrocketed, coincidence? Frazer describes how investing in a third party marketing agency can be nerve-racking, but that we are the first "serious" agency that he has found.

£2,000 to start, then nothing until your first deal.

The Current Renewables team with their van
01The write-upCurrent Renewables

Frazer from Current Renewables already had his Google Ads sorted by another agency who were getting pretty good results.

He came to us as they had never managed to crack the Meta side of the equation.

Its a completely different style of advertising that requires different strategy, skillsets and resources to win.

Frazer told me he didn't even want to see his shoot brief and that he only did it on the night - classic.

With most people I would have told him to get back in his box and read through it properly, feeding back on the angles we had proposed etc.

But Frazer had such blind confidence that we somewhat let it slide.

We arrived at site 1 and he said alright cool so what do you want me to say?

I said kick off with an overview of what has been installed.

2:32 minutes later of perfect, articulate and authentic footage later, I knew we were onto a serious winner.

To sum it up, here is one of the real comments he got on his Facebook ad.

A homeowner, commenting on Frazer's ad (verbatim):

Out of every sponsored advert for any kind of trade, let alone solar, this is by far the best. Im not in the market just yet for it, but watched till the end as the chap came across as very down to earth, professional and genuine. No fake personality influencer vibes at all. I dont know where youre based, but I would definatly consider your business based on how genuine you come across. Good luck with your business and I'll keep an eye out!

Authenticity at its finest.

Results flew in and him and his surveyor, Steve, were booked up for weeks from just the first week of leads.

What was even more impressive was that all of a sudden, the performance of his Google Ads campaigns, and general demand outside of our advertising efforts picked up at a similar rate.

We can't prove it from the data, and the Google Ads agency said they had made some tweaks, but our read is that the Meta campaigns were driving very high intent traffic through his website who wanted to check Current Renewables out a little further before enquiring.

We see this occur across the board, phones get busier, website visitors increases, even showroom drop-ins / footfall increases.

Advertising channels rarely work in spite of each other - they contribute to the effectiveness of one another.

Via Meta we can retarget the high intent, search based traffic that hits your website but doesn't enquire.

Google Ads can ensure that the people who are exposed to our Meta Ads convert - even if they don't fill out our form specifically.

Full transcriptRead the full transcript9 min read · 2,020 words · open ▾

▶ 0:00I like that. It's a statement. Can you use that as a hook? These guys would be the last lead agency I ever worked with. But literally from the first day of the ads launching, we started to get leads and what we've done a hundred and seventy odd grand in in thirty odd days, since being with them. So everyone that you first get into ads are meta leads crap.

▶ 0:18Everyone says that. Like Yeah. Their meta leads are better than all Google leads we've had. No. Overall, they're good. You know what saying? My boy band. Yeah. I'm what I'm gonna say. Ronny. Okay. I'm ready. I'm ready. Hello. We're here today with Fraser from Current Renewables. Gonna talk about his experience working with Stonewall Stories.

▶ 0:39Yeah. Yeah. Really good. One thing I wanna say before I start, big shout out to Joe because he does all the back end work. Jude's just a face and that. Just the yeah. Joe, Joe, big shout out to you. You make it all come together in in the back end. Overall, they're a really good company. They do what they're gonna say.

▶ 0:53And for a lead lead gen company, can I say that? Yeah. Yeah. And for a lead gen company, that's really unheard of, I've spent so much money wasted on other companies that don't perform or they over promise and don't pull through with their promises. But literally from the first day of the ads launching, we started to get leads and what we've done a hundred and seventy odd grand in in thirty odd days since being with them.

▶ 1:17So Shout out, Steve O. Yeah. Shout out. Steve I think Steve's closed about a hundred and twenty three thousand in thirty five days with us. He has done bits. You've done another fifty? Yeah. Just just shy of fifty. Fifty thousand pound. Yeah. Look, it's it's one of them. It's no matter what, everyone's gonna be skeptical or whatever.

▶ 1:36Joining lead gen companies, a lot of them are crap. But these are the first ones I found serious. Do you know what I'm saying? They're serious ****. There's a lead now? Yeah. If it is, that'll be cool. Mate, you have to pretend it is. Okay. Alright. I actually wanna read that email there. We were talking earlier about the increase in volume of phone calls, website visits Yeah.

▶ 2:03And platforms. Yeah. Yeah. There's one thing that I was trying to we were saying last night when we were dinner. Was trying to say like so even though they've done one they did like ninety five leads. Did you do in the first month? They did a lot of leads. And Joe, where are you at with all the data? Come on, bro. Just picked you up and all. No. No.

▶ 2:20They did they did a serious amount of leads, what comes through like on their platform, and that's how like they track and track their their cost per lead and stuff like that, which is great and it's really good results. But what everyone also kinda miss finds or or doesn't realize like everything will go up. So like even though they're not running Google ads, like we're getting so many leads through Google, which technically, when it comes through to CRM, isn't gonna say a so long story to me, but it is.

▶ 2:42They all are. I get at least two, three emails a day about job inquiries, and I get probably two, three calls a day about job inquiries. And some of them are like install inquiries. Yeah. Yeah. Yeah. Rewind it. Install inquiry. Install inquiries, which is like this they're they're probably missed. They're not putting in a good, like, fifty leads a month that are coming through.

▶ 3:04And that, to be honest, they're the best leads that we're getting. They are they're lead. They've come from the video content. They've come from their ad creatives. But unlike because they're reaching out to you, they're so much like the you know I mean? They're keen on it. If you if someone calls you and asking for a solo install, if you don't sell that, it's it's probably a bit down to you.

▶ 3:22Do you know what I mean? Yeah. Because I mean, part of the battle with the leads from Meta is you've gotta get on the phone with them. And yeah, we do have some clients that get on the phone with ninety percent of the leads, but you still gotta make that contact. Whereas if they're calling you up, they know exactly who is gonna be speaking to them.

▶ 3:37That's it. You know, they've got that intent. I was saying before, we we tracked for one client. They've done over eight hundred thousand in closed revenue directly through the meta forms or our perspective funnels. But they did another two hundred thousand that would just by asking people, did you see the videos once they'd sold?

▶ 3:54So you're gonna implement that as well? Yeah. It's it's it's like I say, it's the best way it was your idea when it it's it's the best way to actually give a a good understanding. But I would say ninety eight percent of what we come get come through. So probably eighty percent could get a lot of referrals, but part of the referrals well, once actually saying that once we get through this month, all of the referrals will be off, it's jobs anyway.

▶ 4:18Yeah, you'll be like ninety five, ninety eight percent of all of the leads that come through are also on steroids. And even the meta leads, like, one thing, everyone that you first get into ads are meta leads crap. Everyone says Like Yeah. Their meta leads are better than all Google leads, we've had. That's a statement. Yeah. And it is. Yeah.

▶ 4:35And it is it's so and they're all like like you say, what? If you we're we're probably just over one in two go into survey, which is unheard of from meta leads, and Google was the same kind of thing. So Yeah. It's it's they're they're pretty much equal to to to what it is. And and like you say, they they bring so much more than just the meta leads.

▶ 4:54They bring so much brand awareness Like, everybody knows my face. Everyone sees my face. I guess I'm spending on ad spend of how much you spend as well. But everybody in the local area knows my face, sees my face, sees the installs, and it brings so much more than just new jobs. It brings so much to your company as well.

▶ 5:11And you're saying when you turn up to the surveys, they've got that familiarity. Yeah. That's it. Yeah. We they said there's seven points of contact. Like, they've they've seen seven videos. So I've hit that before. I've even even turned up. They almost feel like they know me. I said to some geezer saying, oh, I feel like I already know you and I've always met you.

▶ 5:27But they've seen that every single video. They almost know how I speak. Do you know mean? Yeah. Your personality comes across in your ads, don't it? So because you fully booked Steve up, but you've now had to start going out to Yeah. Steve's two, three a day when he can't. Yep. And that's like six, seven days a week. He works pretty much every day.

▶ 5:41Occasionally, he has a day off when he when he dies out. He he says he did twenty he did twenty days straight of three surveys a day. Yeah. So I know. It sounds silly. Yeah. Mental. And that's with Bell and Leeds as well and everything like that. So a lot of stress. And I've like I say, I I booked myself up since I've been back selling, what, two and a half weeks now.

▶ 6:00Every one of my leads that I booked up is either from a phone call coming to me or email, which doesn't show up as a lead, and that books me up two a day, much as I want really. But I tend to do, like, two a day, four times a week, and then because I I obviously have other stuff there. It's because you spend all the rest of your time crashing super boxing.

▶ 6:17There's no comment on that, mate. We we we don't crash around here. No. Just we just win. So round up, hundred and seventy thousand in actual trackable, attributed revenue in just over thirty days. Yep. Beyond that, you reckon there's loads more. Yeah. All in all, pretty good. Monetary wise, obviously, really good. But in terms of, like, actually working with us, how are you feeling today, what kind of thing?

▶ 6:40Yeah. Really good. They're just knowledgeable as well. Like, even one of my friends Mason said he's never ever had any help like that. They put it Mason's with him as well, and he said he's never ever had any help like that on a video shoot. Like, he's he said it was unreal, their knowledge and perspective. Obviously, Jude, whether he continues to keep coming out as he grows, he might he might, slip behind the office.

▶ 7:00But, Jude knows what he's doing. He he will help you he will help you. And, yeah, it's they're all they're around just good people from Joe, Jude, Charlotte Sam. Sam. Eek and Amy. Don't ever let him manage my ass. To Sam, look, they're all good. Charlotte will keep keep in check and to make sure she's she's up to date with everything.

▶ 7:22And I say Joe Joe's just a workhorse behind her. Keeps it going. And Jude just spams LinkedIn thinking he's cool and that. Yeah. Basically, odds. Yeah. It's the LinkedIn feed. Do you you remind me of something about Mason? You've already referred us to someone else. How's he getting Yeah. Really great. He smashed it, anyway.

▶ 7:38To be honest, it's funny. Mason actually referred me. He he was like, yeah. Yeah. Join him. And I joined What? Without joining him? Yeah. He was yeah. You wanna join him. You try it out first. You turn the red. Yeah. And I was like, I'll pull the trigger straight away, but I had just joined another, people crap, and we got refunded actually, luckily.

▶ 7:56And then I that would be lovely. That's cheap. Yeah. It is a lovely idea. Yeah. No. And, I I did it and obviously, yeah, I got the results. But I've done this before, me and Mace have wanted to test dummy, and then we've had every other lead agency I've tested. You gotta go first next time, Mason. Yeah. But not for a Mera Ads agency because we're we're doing Mace is proper smashing it.

▶ 8:21I think he's he he he's he's doing less ad spend doing the same kind of lead. Yeah. I don't know. He he he's campaigned. To be fair, he's getting sub twenty pound leads, which is pretty insane. Booking he's put fully booked up for surveys as well. Yeah. But then again, you're not shy for for short. No. No. No. We're we're we're we've got enough.

▶ 8:39We've too many, if anything. It's too problem time. It's the fake tan and the constant haircuts for me. So that's what Yeah. A hundred percent. So final one then. Would you recommend us to No. Especially not if they're about doing it. No. Would. Look. They're they're they're great. You just gotta pull the trigger. You gotta you gotta you gotta do it.

▶ 8:58That that'll be the that'll be the last lead agency you work with. I like that. That's a statement. Can you use that as a hook? Go on. How do wanna do it? So these guys would be the last lead agency I'll ever work with. Okay. These guys would be the last lead agency I ever worked with. So I can take the gun to the back.

▶ 9:18Yeah. Yeah.

02Client notes

Current Renewables

Note 1Problem

Frazer's previous agency got him great results - but in short stints.

There was no consistency, leaving him unable to scale and build out his team with confidence. Some weeks he would close £100k in business, the next week the leads would be completely dry.

Note 2Results

Not only did we come out of the gates like a bull on fire - we brought consistency and peace of mind to what was an previously an unmanageable roller coaster.

Frazer and his surveyor Steve were able to secure over £200k worth of orders in their first month with us and have gone strength to strength since.

03On the job13 photos

Current Renewables, on the job.

Stills from their latest shoot day with us. Tap any photo to see it large.

  • A Current Renewables installer shaking hands with a homeowner beside their new batteries
  • A Current Renewables installer beside two home batteries fitted in a garage
  • A Current Renewables installer giving a thumbs up after a barn solar install
  • Black solar panels across a bungalow roof, fitted by Current Renewables
  • A Current Renewables installer pointing to a barn roof fitted with solar panels
  • The Current Renewables team smiling in front of a farm building with new solar panels
  • A Current Renewables installer shaking hands with a happy homeowner on the drive
  • Solar panels across a large timber barn roof, fitted by Current Renewables
  • All-black solar panels on a tiled garage roof, fitted by Current Renewables
  • The Current Renewables team pointing to the solar panels on a barn they fitted
  • An aerial view of solar panels fitted by Current Renewables across a large farm building roof
  • The Current Renewables team outside a barn with solar panels on the roof
  • Two Current Renewables installers pointing to a solar panel install behind them
04Their ads79 ads

What we ran.

Is there still a solar place? 6 of 60 left, UK-wide.

Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.

£2,000 to start, then nothing until your first deal.

Fig. 1 · Solar installersAs of 8 Nov 2026Solar53 live, UK & Ireland6 of 60 UK solar places left
Leads from our ads · last 24 hoursAd leads
last 24 hours
Latest sale£13,200
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