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Roy LucasHead of Sales and MarketingRoy LucasHead of Sales and Marketing
Roy, Head of Sales and Marketing at Solarfix NI, came to us for help. This is what we did for Roy, what it did for Solarfix NI, and what it could do for you.
- Company
- Solarfix NI
- Trade
- Solar
- On file
- 2 quotes
Roy came to us for help.
Roy Lucas is Head of Sales and Marketing at Solarfix NI, the largest solar installer in their market. They already had a full time marketing executive and put a lot into sponsorship, including the province's biggest rugby team and a major arena.
What they lacked was a steady flow of strong leads. The share of leads going on to a survey had fallen from about 65% to 42%, and the province is too small a market to fix that by spending more.
Roy needed better quality leads, faster results, and numbers he could check quickly. He also wanted more commercial work, which is why we later built a separate commercial funnel and budget.
“We are very happy with the amount of leads we're generating.”
What we gave Roy.
Five things, one prescription. This is what each one did for Solarfix NI.
- FilmazepamVideography
We filmed several installs in one day, with drone footage and customer reviews.
- MetabolFacebook ads
Facebook and Instagram ads built from that footage, plus a separate commercial funnel and budget when Roy asked for more commercial work.
- FiltrazineFunnels
A detailed mobile page that collects the information they need from each lead, straight into their Salesforce system.
- ReviewazolTestimonials
Customer reviews filmed on the shoots and used in the ads.
- DatacillinData
A dashboard showing leads, cost per lead, cost per quote and cost per sale.
Solarfix NI, on film.
Press play. It is their words, not ours.
Roy on shoot day.
What Roy has said to us.
“We are very happy with the amount of leads we're generating. We're definitely seeing an upturn in the number of leads that we've got, particularly when we compare this to January of last year”
“The peaks were very, very high, and the troughs aren't as low as they have been before.”
Want us to walk through what we'd do for you, like we did for Roy?
Book a free autopsy. 30 minutes with Ben, about your area and your numbers.
✓£2,000 to start, then nothing until your first deal.