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Facebook adsTape 042▶ 03:1818 Jan 2025
How leveraging bigger brands improves ad engagement
Borrowed trust drives higher engagement
Jude Cornish, CCO & co-founder✓£2,000 to start, then nothing until your first deal.
The short answer
Putting a recognised logo in your ads, such as Duracell Energy if you install that hardware, likely lifts engagement because you borrow its trust and familiarity. We do not yet have clean data to prove it. The same goes for accreditations, awards and trusted trader schemes.
Today I want to talk about something simple that works far better than most people expect.
Leveraging other brands in your ads.
We don’t yet have perfectly clean, isolated data on this, but I’m confident enough to put money on it — when we include the Duracell Energy logo in ads, engagement goes up. Consistently.
That brand is bigger than almost all of our clients’ brands.
And as advertisers, we can lean on that.
Duracell Energy benefits from this too.
More exposure. More installs. More product moving through the market.
This isn’t limited to hardware manufacturers.
Accreditations.
Industry certifications.
Awards.
Trusted trader schemes.
If you’re a local installer trying to elevate perception and trust quickly, this matters.
When you place a recognisable logo in your ads — because you genuinely install that product — you inherit some of the trust, reputation, and history attached to it.
People already understand what Duracell stands for.
Longevity. Reliability. Familiarity.
Those associations don’t stay isolated to the logo.
They bleed into your brand.
This is one of those quiet levers that doesn’t feel clever, but works in the real world.
For context, this video was originally recorded on 5 December 2024, views & strategies may have changed since.
Full transcriptRead the full transcript1 min read · 298 words · open ▾
▶ 0:00Hello. Today we're going to talk about leveraging brands in your ads. Now, we are yet to find out the explicit data on this, but I am very confident. In fact, I'm going to put your man over here. We are very confident that when we put the Duracell Energy logo on any of the advertisements that we put out, video ads, image ads, etc., it's going to increase the engagement rate.
▶ 0:30That is because the Duracell Energy brand is likely bigger than the vast majority of the brands of our clients, and we can leverage that. We can lean on that. We can exploit that as clients. Obviously, Duracell Energy aren't going to mind us exploiting it because they're going to get more sales as a result of it through our clients as well.
▶ 0:49It's something that you should consider in your advertisements. You may be a local installer, and you may be looking to elevate your name and get your name out there. In front of more people. You can stand on the shoulders of giants in some ways. For example, with Duracell Energy. When you put that logo on your ad, because you're installing the hardware, you are inheriting some of the trust, some of the brand reputation, and the history that comes with that brand.
▶ 1:20Almost everyone's got Duracell batteries in their homes. People, they know the bunny. They recognize it. They know that Duracell lasts longer than anyone else, okay? And when you do that, you gain those connotations as a business as well. This could be hardware brands. It could be accreditations. It could be even awards, branded awards, or even like which trusted trader, things like that.
▶ 1:44Consider using them in your ads because they will likely increase your engagement rate.
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✓£2,000 to start, then nothing until your first deal.