Why our Meta ads campaigns perform before they even optimise

▶ 0:00There we go, we've got the thumbnail. Brilliant. Right, I am back. You have not seen me on camera for quite some time. I'm going to be honest with you, it has just gone utterly ballistic. And I'm going to give you a bit of an insight as to why it's gone ballistic and why so many installers are choosing to use us for their Meta ads campaigns, right? So, it's no secret. We put an absolute shed ton of time, care, attention, effort, creativity, planning and resource into creativity.

▶ 0:30Creating your creative assets or your videos that form the foundational level of your campaign. You know, we practically throw up when we hear the word Canva. We want to do things properly. And to be honest with you, it's an absolute pain in the... It takes a lot of time and a lot of money. But it's so worth it because we know when we launch campaigns, they are going to fly out of the gate and they are not going to just generate leads. They're going to build brand awareness. They're going to present you in the way you want to be presented. They are going to build rapport.

▶ 0:57They are actually going to help you close rather than just generate leads. Because the people that are having surveys, the people that are in the sales pipeline are going to see your ads and actually have a higher likelihood of going ahead with you as a result of it. We are not just talking about slapping the price on an ad and running with it. We are talking about an entirely different strategy. And let me give you a little insight into what that looks like now.

▶ 1:17So when you do a shoot with us, we bring a videographer out. It would probably be either Jay or Richard who both have like 10 plus years of experience. They're absolutely fantastic. And they bring all their fancy expensive gear and I pretend to know what all of it does. And from the shoot, you will get roughly 400 gigabytes to one terabyte of footage.

▶ 1:36Now, we will go to an active installation site. We can go to a complete installation site, multiple complete installation sites to do multiple customer testimonial videos. We can go to a distribution center. You've got us for the whole day. So we really maximize that day from the start of the day to basically when the sun sets to get as much footage as we humanly can.

▶ 1:56Now, I'm going to show on screen now what the process looks like after you get that footage. Because to be honest with you, it's painstakingly long to deal with and process such high quality footage and so much of it. We need to go in and edit and color grade all of that footage because sometimes it's in like a flat color profile to ensure that as much data is in that footage as possible.

▶ 2:21At least that's my understanding. So you have to color grade it and make sure the color looks good. You then have to cut out all the outtakes. You then have to rename it so that the editors on the back end, our paid media editors, can actually deal with the footage and know where stuff is. And so that it can be put into our Airtable database so that it's actually stored and categorized so that our client can go through later and actually be able to find stuff.

▶ 2:41Rather than just all saying, you know, names like this, A001, which you're never going to be able to find what you want in. And once that's done, you will then have a list of files and media, something like this one. Yeah, so you can see that you've got 117 individual clips. And from that, we can probably make anywhere from 20 to 50 individual ad campaigns.

▶ 3:06And then within those, we might find that a certain hook is working better, a certain call to action is working better. And we have all of the data to support this, by the way. And therefore, we can make five to 10 variants of each of those campaigns. All of a sudden, you have up to 500 creatives that you're deploying on a budget that might be anywhere from 2,000 a month to 50,000 a month or meta, right?

▶ 3:29And that enables us to do very significant testing and to really actually understand what is working specifically for you in your area. Whereas if we just took a couple clips, a few different ad variants, then very quickly, we would be like, okay, well, that one worked, that one didn't. What do we do now? We've got no more footage.

▶ 3:49Like, are we going to do another shoot? Are we going to just spam image ads into there? No. So we get as much as humanly possible on this shoot day so that we can run these campaigns for three to six months or even longer, depending on your spend, without having to collect any new assets. So hopefully, just that one process from the shoot day to processing the footage to everything that comes as a result of that into the campaigns gives you a bit of an insight as to why our campaigns work so well.

▶ 4:14And yes, we charge a setup fee. Yes, we charge potentially a slightly higher retainer than other people might charge. But you kind of start to see why. And you start to go, oh, yeah, okay, I'm paying a little bit more. That's a bit of a premium, but is it more likely to work? Yeah, it's probably more likely to work. So, yeah, it's good to be back on camera.

▶ 4:34It's been a little while. Hopefully, I'll do some more kind of actionable, insightful videos coming soon. But I just want to shed some light on this process and, again, reiterate that we are hiring for someone to do this because we've got, like, 10, 20 shoots over the next four weeks, excluding people that we sign. So it's like, well, that's a lot of color grading for me to do, and I don't really fancy it.

▶ 4:55So that would be much appreciated if you're interested, and we will pay very well for you to do it. So appreciate your time. If you want someone to go to this level of effort for you and your business, then just reach out to me. I'm not going to say you have to go through a specific link or anything like that. Just drop me a DM, and we'll sort something out.

▶ 5:10Cool. Catch you in the next one. Cheers.