Why this solar ad worked immediately after launch

▶ 0:00Abdi from SMS. This is one of his ads. In fact, really funny one. When we launched the campaigns, we got eight leads in within the first day and Abdi literally called me up and just laughed over the phone for 30 seconds straight with no context. So safe to say he was a very happy man when we launched these campaigns. Now, we're going to talk about one of his most successful ads and why it's so successful and what we're doing and what we're going to do next and all of that good stuff. So, and bang, right, not even a second in, I'm going to pause it and yap for a second about why we've done the

▶ 0:29things in a certain way. So when we come to shoot with you, we do not visit just your office on one site. That is ridiculous. What are we going to do for the rest of the day? We go and we come to your office. We come to an in-progress installation. So we schedule that in. We don't rush it. We make sure we schedule an in-progress install so we can get some really nice B-roll and behind the scenes. And then we go to as many as humanly possible completed installation sites. Okay. So the max we've ever done is nine. I challenge anyone here that is watching this video to a

▶ 0:59range for us to visit more than nine sites within one day, right? You've got to figure out the logistics. You've got to figure out we've got to drive between. We always skip lunch, to be honest. The videographers hate us for that, but I'm really sorry, guys, but we just want to cram as much content as possible. Latest we've stayed at 7pm. I'm not setting that as the expectation. Please don't make me drive home from Manchester to, well, from Devon to Manchester in like, you know, from 7pm. But we do like to make, you know, go the extra mile for the clients. But if you can find more than nine sites, then, I don't know, I'll do something crazy with your setup for something the reason we visit so many sites is because we get a huge variety of footage you know

▶ 1:35we've hired out a professional videographer for the whole day we don't just turn up on an iphone anymore we've hired out this video we're going to make sure that you get the absolute most from it and it's going to look like you've done five six seven eight or even nine shoots okay um and you're getting all of that value in one filming day and only one day of your time which is super valuable as well now the reason i say this now when we're only one second into the ad is because if we're visiting so many sites we need to be super super efficient with the time that we have on the day so what quite often happens is i'll whiz around with our videographer and actually arrive to the next site before you and actually get the drone up in the air before you've even arrived right and we

▶ 2:13have this setup with our videographer all the time and literally he's getting the drone ready as we're driving to the next site drones already in the air when you pull up with the van that's exactly what's happened with this in this case with sms and we've actually got some footage of them coming out of the van because the drone shots most of the time we can get them when you're not even there so we may as well use up the time right you know we're not going to just sit there on our and um and just not do anything we may as well get you some footage and that's why i want to call that out and then the first second of this ad that's how that's that's basically happened hey guys abdushid here from sms i'm going to talk you through an installation that we've just done

▶ 2:50over here in charlton manchester so location immediately we've called out who is actually presenting the ad what company they're from and the location at which the job has been completed in this case charlton manchester don't be afraid to call out a very small specific location okay because one it's not going to rule out people that are outside of that location two people that are inside of that location are going to be even more bought in than they were before so no reason not to okay it's a 16 panel system it's an east-west split as you know that the sun rises in the east and it's set in the west because of the shape of the customer's roof we have the ability to maximize generation on a system by having panels on both sides custom

▶ 3:28we always love to do and the editors love creating these these little transitions that are completely custom and bespoke in your branding um so customers here has got a young family so we needed to make sure that the system the battery solution and the aversion solution was right for them as well so calling out the fact that the customer has a young family again it's not going to rule people out but people that do have a young family are suddenly really perked up and listening they're they're really inclined to actually listen to what abdi has to say and about the system that was installed specifically with the consideration for the fact that there is a young young family in the property as you can see here this is an ecoflow six kilowatt hybrid inverter 10 kilowatt battery ecoflow

▶ 4:06is one of our favorite products to install because we trust them so much we have so much belief in them and also some of the features that they've got uh they can order a 50 year warranty as you can imagine the standard average warranty in the industry's 10 years these exceeder as well they're built and designed to go outside um they've got built-in ai features they've got built-in octopus intelligent features as well which customers absolutely love but they come with a cool monitor so anything like that where he's describing something that we can show more visually we'll get the b-roll afterwards or during um and we'll be able to showcase that on screen while while he's talking through that as well but you can have inside your house so you can see what you're generating what

▶ 4:44you're using as well but the best thing about ecoflow what we found is the customer service and how quickly they are to deal with if there is ever any issues their response time is really really really impressive one of the best features of the ecoflow battery is actually the chemistry form and another as well if the battery was inside your house if there was ever any issues inside the house and there was a fire or anything like that with the fire suppressed technology inside the ecoflow it would disable the battery and protect it so it wouldn't worsen the situation at all these why these batteries are super super super safe if this is something this is really nice actually i'll pause it before he says it but

▶ 5:20this segment here is really conversational um and we always always encourage the person on camera to be conversational and because it should feel like you're just having a chat with the viewer and it shouldn't feel like you're having a chat with hundreds of people it should feel like you're having a chat with just that one person that is watching at any one time right and and um he does a really good job of that if this is something down your road and you want top quality we're not talking about low budget brands we're not talking about low budget brands yeah love it about top quality value for your money's worth and you want something that's sleek easy to use it comes with a 10 inch tablet inside your house which shows you everything just keeps everything so simple then click the link

▶ 5:59below give us now this is a really good opportunity to show the office footage um a lot of people are asked kind of like what are we going to film at the office you know maybe you don't have a super glamorous office space um but we still go because we can get some really lovely team shots that just showcase that you're a really put together outfit um and this one um sms actually work out of like a regis kind of serviced office space so really lucky here because we got to use all of the kind of shared workspaces as well um to to get some really lovely polished uh footage then click the link below give us a call we'll do a survey and we can give you a quote and then finally a little call to action that just um gives someone time to actually take action once they've kind of digested the

▶ 6:44footage and information that they've received and we always do a nice little logo animation at the end there as well cool so if you would like ads created like this for you we handle the entire process end to end and we have a fantastic track record then um definitely get in touch uh i mean sms for example here i think they generated 150 leads inside their first month um sold a good good portion of them as well i don't know the latest figures but i know uh significant power will say it was coming through because most of their ads are actually focused around the powers um because that's one of their top products so yeah if that's the case if you'd like that for your business then should be

▶ 7:20about somewhere above book an appointment or just drop me a message on linkedin and we'll sort something out out and see how we can help you brilliant catch you in the next one