Why speed decides whether Meta solar leads close or disappear

▶ 0:00Let's talk about speed, specifically the speed in which your solar company can react to an inquiry and why that matters differently for different sources that that lead came from. And I've actually got some stats here that I think are going to blow some solar business owners away. They are going to be absolutely frazzled as to how this is possible and that this is the state of the market right now.

▶ 0:20So let's start off with organic. I'm going to do organic in a kind of pink color, right? So day one, lead comes in for organic, right? It might come in on the Friday. You probably don't have any team members working on Saturday, Sunday. Obviously, there's going to be an influx of stuff to do on the Monday. So maybe they get quoted on day five on the Wednesday, right?

▶ 0:40Or not quoted, sorry, they get a call in order to go to a survey, right? And then maybe you book the survey for another week and a half's time because they're a little bit way away and you want to do a couple of surveys in that area, same kind of time. So by now we're on kind of like week two, right? Then let's say it takes you another week because there's been some holiday in the team in order to actually get a quote out to them. And then let's see, you know, coming up to Christmas. So maybe it's like, you know, week four by the time they get a follow-up or you do a little video for them or something. And then finally by week five, hooray, they actually say, yep, I'm going to go ahead, get my system installed because I found you in the first place from

▶ 1:25organic. I searched you up on Google. I, you know, I was a referral. One of my neighbors had system done by you and great. You've closed the deal by week five. Now let me show you something that's going to scare the living hell out of you. By this point, that lead had already gone with someone else. If you're on meta by the time you even phone them, like meta is a game of speed.

▶ 1:50It really is, especially with the ads that we're running. And a lot of people come to us and they say, I want high intent leads. I want leads that are going to close. I want leads that are going to do this. And then they complain when the lead's already gone with someone else within two days of them entering their information. Make it make sense. If you're going to absolutely kill it on meta ads, like this client here, which I'll talk through in a second, who's made 160 grand in just over two weeks, then you need to operate at an efficiency that is borderline insane. And it may seem insane, but actually when you think about it and the amount of resource and team members that are required to hit that efficiency, it really isn't that much. And there are people that are doing it

▶ 2:32with one person. We've worked with companies and this is, to be honest, I'm hitting this hard because we've had some businesses in the past that have worked with us that we thought were going to smash out of the park because of their organic presence, because of the volume of installations that they were doing. And they work with us and things just aren't working. And we're like, why? Why is it not working for this? Why are they not closing the business? And it was because every single lead that they'd had prior from organic sources, from YouTube, from their website, from referrals, et cetera, had been given a sales process that took six weeks. And then they do meta ads and they wonder, why has everyone already been closed by the time we've even gone out to survey?

▶ 3:18And it's baffling to them. And right now, whenever we take on a business that we can kind of get hints of this, we go into this really in-depth kind of like shake by the shoulders, wake up moment that it's like, look, you run the risk of everything going right with this campaign and it's still not yielding you a financial return on investment because you do not have the operating efficiency and speed in order to make this work. And the most common objection to that is normally that our process takes a long time because we're bespoke, et cetera, et cetera. But I'm sorry to say there are people that have that bespoke process that are still hitting this marker where they're going out to survey within the week. They're quoting the same day of their survey or the next day at worst. They're then

▶ 3:59following up within a day after that. And they've closed that customer by the time you've even spoken to them. This campaign here, right? This is a client that is smashed out of the park. They've been selling meta ads leads for years. They'd been doing some of the ads themselves. They'd had an agency before they came to us because they wanted to put on steroids. They've closed 14 deals within just over two weeks. They've closed 160,000 pounds of business within two weeks, basically almost three weeks of the campaigns going live. How on earth with this organic sales cycle with sales by week five, they would have closed no one by now. So how were they doing it? And the thing to really alarm you

▶ 4:40is look at this loss to competitor. So the absolute earliest that any of these leads, I don't know, 100, 200 leads came in was three weeks ago, roughly. Most of them would have been within the last two weeks or even the last week. And 13 or 109,000 pounds worth of business has already gone with someone else. Like, and there's just the people that have said that. Like, imagine how many people have just blocked you or just stopped responding because they already went with someone else. So there's probably 200 grand of business there. And while this client is doing everything right, and they've managed to, you know, win those 160,000, they know that they've got to be even faster. They've got to be even more efficient because they

▶ 5:30essentially lost 109,000 pounds of business that if they'd have been a bit quicker, if they'd have been a bit more competitive, if they'd have, you know, they could have potentially won. Those are people that went ahead. They installed solar and battery. So why did they not install it with them? And for a lot of people is this, this is the big problem speed. It really is. It really is. And to get the results you want from a campaign with us, if you want to quote 500k of business in three weeks, half a million, if within six weeks, by the time that you would, you know, a lot of companies, that's their sales cycle six weeks. If you want to have a million of opportunities, which is basically, you know,

▶ 6:10three weeks times two, then you have to operate with this kind of, kind of speed. There's, there's no two ways about it. And I think it's a, it's a major blocker when people, um, they, they think that just because they're closing organic inquiries, they're going to be able to treat those meta inquiries with the same kind of, uh, you know, basic relaxedness, uh, and still win business. And it, it, it just isn't the case. You'll, yeah, sure. You'll win some for sure. Like when you get, you know, you have people that come in that see your video, that absolutely love it, that, that can afford to go through a six week, uh, sales cycle, but would you not want to, you know, get the ones that are all closing

▶ 6:50along here? I probably would. Um, so yeah, look, obviously if, if you are a business that hasn't done meta ads before, this isn't to scare you off. This is to say that you should probably do it with someone that is going to tell you straight and be honest with you and say, look, nah, not going to work. Like we've seen it before. And actually some of the very few companies that have stopped working us that have essentially churned from our services. This was the problem. It was one of the big problems.

▶ 7:18Um, and we wish that we'd have been harsher, that we'd, you know, seen it coming a bit better, but the more companies we work with, the more exposure we get and the more kind of basically on it we are, and the more confident we are to say the way I've said in this video, like, nah, not going to work. If you're not going to listen to the advice that we have to say, nah, or it will work, but you just won't get the extreme results that some of our clients are getting like this, this company here.

▶ 7:44Uh, so yeah, um, we're also running a mastermind event on 28th of November, 2025, which is going to talk all about stuff like this and exactly, um, how you can take your solar business to the next level with the best sales and marketing tactics in the whole of the UK industry. So if you're interested in that, then you should probably become a client and, uh, book a call with us to essentially get your campaign started in Jan, 2026, because unfortunately we are operating a waitlist right now and we can't launch any more campaigns before, uh, the new year. So yeah, thanks very much for your time. Hopefully that was useful and potentially broke some, uh, or reframed some beliefs that you had.