Should you call solar leads in the evening?

▶ 0:00Hola amigos, do you want to do the intro yourself? Tonight we're going to talk about how if a lead comes in in the evening from social media, as long as you act incredibly fast, and this is just my personal opinion that might be disagree with in just a moment, but as long as you act very fast, you can call that lead, even if it's outside of hours. Now we have one client in particular, shout out to them, I'm not going to say who it is, but they're an absolute machine.

▶ 0:27They have been through trade mastermind, they have had coaching, etc, etc. They've been an electrician and provided services for years upon years. They've basically serviced their entire local area, and as a result, they know just how important it is to respond rapidly when an inquiry comes in. And that's great during the working day, and a lot of companies are getting to the point where they have the sales processes in place, where they can field inquiries very quickly, you know, within that golden five minute mark.

▶ 0:57But this man, he will call a lead no matter what, no matter what time, no matter where he is, no matter what he's doing, and he has the highest lead generation to survey booked rate of any one of our clients, as well as the highest call pickup rate, because of how snappy he is, right? So, again, in my opinion, if a lead comes through at 9pm at night, yes, it's a little bit tricky, it's a grey area, should you call the lead, should you just send a text, should you wait until the next morning?

▶ 1:29If you call them at 901, you're still top of mind, they've literally just registered their interest, they've hopefully received an automated message of some kind that basically just acknowledges their inquiry and informs them of next steps. And if they've literally just received that, they are reading that message or watching that video, and you make the call right there and then, I personally see no problem with that.

▶ 1:53This is, you know, up to personal discretion, you may not want to disturb people during their evening, but I think if it's very, very fast, then you can get away with it. I would absolutely love to hear everyone's thoughts on this, especially those more established installers that very much, you know, aren't a sales operation.

▶ 2:12They're much more so, you know, established brand that really care about how they're perceived in the local community, etc. I want to hear from you as to what you do in this scenario, or what you did in this scenario, more importantly, because you've probably now got an employed team, admin, etc, that handle these inquiries, and they are probably employed during 9 to 5, 8 to 5 working hours, at which point the inquiries are dealt with in the morning.

▶ 2:35But what did you do before you got to that point for installers that are smaller, for installers that are owners of the business that take these inquiries themselves? What did you do up until that point? I'd love to hear your thoughts. So comment down below and let us know. Lead comes in, specific scenario. Lead comes in at 9 o'clock from your social media advertisements.

▶ 2:54They've given loads of additional information. They've told you exactly what they want. Do you ignore it to the next day? Do you text them? Do you call them? What do you do? One potential way to judge it is if you send an automatic WhatsApp message, you can actually see if the recipient has read it, and you could gauge it off of that.

▶ 3:11If they are engaged and they've literally just read the message, it might be worth giving them a quick ring, or trying to start a chat via WhatsApp, because people are going to be much more open to messaging back and forth in the evening, rather than maybe having a phone call, etc. So yeah, keen to hear your thoughts, and I will see you in the next one.