Why solar ROI should be shown before the quote

▶ 0:00Good morning. We are back. Finished uploading last night's content at 11.30pm. Went for a 5am run. I have now finished preparing the content for today's video by 6.30am. What a life. There is nothing that will stop me from making the best solar marketing content in the entire world. This is my one mission. I will complete this mission if it kills me. Okay. So today we're going to talk about showcasing solar return on investments on your website. So one of the absolute standout features of all of our client websites is the way in which

▶ 0:29we showcase the results that they are able to achieve for their customers. Okay. And solar is a great avenue for us to do this because there is such a tangible financially chartable result and the forecasts are typically incredibly accurate because of all the technology that goes into it with the shading and everything else. Right. So we can do this and we can basically expedite the customer journey and kind of like bring the proposal stage far sooner because if you think about it quite often

▶ 0:59with a lot of solar companies the first time someone actually sees a return on investment charted out from that company is when they receive their quote. And if people see that far far earlier do you think you'd be able to send out more quotes and do more surveys? You probably would. Okay. So there are a lot of ways you can do this but we found one method to be the best for us. So we use a tool called Graphy. We use their charts on every single solar website to demonstrate the savings over time. Charts help people visualize numbers especially if there are a lot of numbers because

▶ 1:29a chart can have 100 data points and it just looks like one line. Whereas you put that in a table and all of a sudden you've got to read through and try and see what's going on with 100 different data points across four columns. So here are a few examples. You've got a commercial solar return on investment. You've got a residential solar return on investment but you can also use it to chart other data. And by the way as soon as some of these clients actually have online system monitoring we're going to be plotting the actual savings against the forecasted savings as well. And that's where this is going to come into its own. It's just going to

▶ 1:59be an absolute game changer because even if the actual savings are ever so slightly below the forecasted savings which in the vast majority of cases isn't true. But even if that is the case then it just shows that that company is willing to stand behind their forecast and be transparent about the results their customers are actually getting. There are very very few companies that are actually doing that. You can also use it to showcase other important data. So this is a chart that showcases the energy price volatility in the UK over

▶ 2:29the last 20 or so years. And the really nice thing that this illustrates even though energy prices have come down in recent months is that and by the way all these charts are 100% interactive so you can you can go along and see the month and months change and all of that kind of stuff. You can even hide some of the lines. You can use it as you wish. It's fantastic. And we have user behavior testing on a lot of our websites through a tool called PostHog. And through that we can see what people are actually clicking

▶ 2:59engaging on engaging with etc etc. And these charts outperform pretty much anything else. Even on mobile devices you will see people literally tap and hold and scan from left to right and they'll stop and they'll go okay interesting and they'll carry on and they'll go the entire way through. They will literally watch the return on investment unfold over the 25 year period. It's incredible to watch. But back to what I was saying about this chart. It showcases just how volatile energy prices have become.

▶ 3:29up 224% up 224% versus the year before. That's what this chart essentially showcases outside of the recent time where energy prices have basically come down. Another one average hourly power usage in the UK to show basically the concept of exporting during busy times and importing during the really quiet times in the morning.

▶ 3:48So you can see this chart. So you can see this chart. So you can see here. So you can see here. You can see here. You can see here. You can see here. You can see here. You can just literally send someone the link. So you could be in

▶ 4:18a sales discussion and someone's like you know how does this work with you know what the octopus fox rates or someone could say what's a typical ROI for a three bid house like mine. Ideally you'd just have a case study on your website that you send them a link to. But if you don't have that just yet you could just pull in the ROI from the proposal. Run that proposal through GPT. Get it to give you the table of the savings year on year. Plug that into Google Sheets. Plug that into Graphy. That'll make you a really nice chart. To basically map out the ROI that someone could expect.

▶ 4:47And that's you know you've booked a survey at that point. You send someone something like that. They're just going to be so impressed. It's incredible. And then obviously put them into your actual proposals as well. We've spoken before about using this tool that you can see right now. This is called Gamma. Using this to create your proposals if you're operating at a smaller volume.

▶ 5:05And you can embed these charts as I have done. And then someone can come in and actually click in and interact which is super useful. If you want me to do a video on actually how to use Graphy and to create these charts then do let me know. But it's very very simple so you can probably figure out yourself. If you want to get a copy of this document then enter your email address into the link below. And if you want the implementation of everything that we talk about. So we'll actually come in. We'll build out the website. We will collect all of your case studies. Basically all we need is actually the system design document and the quote.

▶ 5:33We'll run that through a load of our tools. We'll then be able to generate you as many case study pages as you could possibly ever want. With these charts showcasing your customers results and increase your sales close rate essentially. That's what it comes down to. And not only increase your sales close rate but also increase the amount of demand that you're getting through any of your digital touch points.

▶ 5:54And that's what we do. So yeah just carry on on that same link. You can be asked a few more questions and then that will basically qualify you to work with us. with us. Awesome. I will catch you in the next one.