The one-star review strategy that builds instant trust

▶ 0:00Happy Sunday evening. I am back with a pretty fun one this evening. This is a genius one-star review strategy for any solar companies that have an absolutely stellar reputation and are looking to do something a little bit creative, a little bit out there, a little bit punchy to differentiate themselves and build rapport really early in the solar sales and marketing process. So without further ado, Google reviews are obviously the lifeblood of any local services business.

▶ 0:27If you don't have 50 Google reviews already and you don't have at least 4.8 stars on average on Google, then this video basically isn't relevant to you, but you should still watch it because it will show you the level that you're going to want to get and a strategy that you can use once you get there. Trustpilot reviews are great, but nothing matches the visibility of Google reviews. When someone searches your business 99 times out of 100, it's going to be the first thing that their eyes are drawn to.

▶ 0:54You don't quite realise with this screenshot, but this yellow with the blue text here with the images above it and the big call-out name there draws far more attention than the actual search page results ever would. It's called the Google business profile and people's eyes are going to dart straight to this. So the number that is shown here is absolutely critical.

▶ 1:14Obviously, that means that one of the worst things you could ever do is get a one-star Google review because that's going to massively bring that rating down and when people click onto it, they're going to see that one-star review. So you should do everything in your power to avoid it, right? Or should you? Now, this is where it gets quite interesting.

▶ 1:32So people always automatically sort to see the worst ratings first because there's going to be a sea of five-star reviews. People want to know what went wrong. People are much more interested in the bad news than they are the good news. So they're going to go straight onto the reviews panel and click sort by lowest. Why not give them something that you actually want them to read rather than, you know, the lowest quality reviews?

▶ 1:56Get a customer to write a review that says something along the lines of, honestly, their return on investment forecasts are utter crap. I've saved two times more than they said I would. I've now got so much money spared that my wife's gone and upgraded her Asda slippers to UGG boots. It's ridiculous. I'm playing above my league, right?

▶ 2:13Something like that that instantly builds rapport that is tongue-in-cheek, that someone's going to read and have a little chuckle to and think, oh, okay. I was literally trying to find the worst possible experience and I've still found someone saying something positive. So some other examples. They installed everything peacefully, didn't disturb me while I work from home.

▶ 2:33The system's working perfectly and it's performing better than I ever expected. As a Brit, I wanted something to complain about. I feel like they've rubbed me of that experience. One star. Another one. Tom, Mark and Joe installed a battery storage system for us a few weeks ago. We just had a power cut. The neighbor's power all went out.

▶ 2:49We powered the house from our batteries. Now I've got Margaret and John in my kitchen telling me all their stories about how they walked to school 10 miles back in the 80s, right? The power's still out and I've still got 92% of my battery and I've got no clue when they're going to piss off. Thanks guys, you ruined my Christmas.

▶ 3:05Imagine they see that as your only one star review. It's a done deal because they would have been actively seeking to find someone saying something negative about you and if they can't find that and all they can find is some tongue-in-cheek comment that literally plays on the fact that there's no one saying anything negative about you, then it's just a done deal.

▶ 3:24You're already sorted. The report is built. So let me know if you want to try this out. I would love to help facilitate it, but it's a really simple idea. You can just go ahead and do it, but I would love to see this in practice. I've seen it in other industries. I haven't seen it in solar yet, so I'm really, really excited to see what this could do and whether people will comment on it when they actually inquire with you saying that they saw it and it made them chuckle.

▶ 3:45If you were a fan of that and you want other crazy ideas for how you can generate more demand for your solar business coming into 2025, then you're going to want to enter your email into the link that is somewhere on this post, probably in the post and in the comment section. And then if you want us on your team coming up with these ideas for you first, rather than having to wait for it to come into the content, then you're going to want to carry on on that same link.

▶ 4:06You're going to be asked a few questions about your business and that will basically determine whether we can work with you and you'll be able to book in a call with our team. Awesome. So I will see you in the next one. I hope that was of value and please, please do let me know if you try that out because I would love to see it.