Why following up more often isn’t being annoying

▶ 0:00Good evening, good evening. Now, this is a very specific video on a very specific person. I hope they don't mind me making this video, but I'm not going to expose who it is and what's happened. But it's all about following up. Okay, so let me take these up. We're always preaching to our clients about following up and about if you genuinely have a service and a solution that you fundamentally believe is going to provide value to someone and help them achieve an A to B transformation that they are interested in and that would benefit their life or their work or their time or their money or whatever.

▶ 0:30whatever it may be, then there is no harm in you following up indefinitely. As long as every follow up has some sort of warmness to it, some sort of value, potentially some sort of actual reason for you to be reaching out as opposed to just saying like poke, like, you know, did you see this? Did you see this? Then why not continue to follow up? Because in essence, you're just working to get that person closer to that A to B transformation, right? And I'm not going to bring up on screen, but let

▶ 0:59let me just tell you. So with this individual who came in through organic social media from my LinkedIn, one follow up, two follow up, three follow up, four follow ups, until he messaged back and just said, basically, don't use LinkedIn much more than happy to get on a call, right? And this is why you have to just get past the idea that you're being annoying or a pest. As long as you're not like doing something that's kind of unavoidable. Like if you spam someone with calls, that's annoying. And unless someone blocks

▶ 1:29you completely, it's just kind of unavoidable. And it like disturbs you and all this kind of stuff. But if you're just sending a message that's very subtle, that actually, as I say, has some value, then there's no reason why not to do this. And if anything, the prospect is going to respect that you're keeping them top of mind, you really do care about delivering the solution to them. And that you're proactive about how you're looking to help them and that you're there to assist with whatever the questions they might have in the sales process.

▶ 1:59Right. So just a really quick real life example of how this can work. And hopefully when we have a chat, we figure out something that will come work. And then we deliver them absolutely fantastic results over the next one month, two months, three months, six months, 12 months, 18 months. And they grow their business. We grow our business. Bang, bang, bang, bang. All because we decided to follow up a few times. And yes, they probably would have got back to us eventually, but the time might have passed and all this kind of stuff. You just want to stay top of mind.

▶ 2:25And this is a sidetrack. But the other way you can stay top of mind is by running ads that your prospects are always going to see and by posting organic social media content. Because when you do that, you don't even need to message them directly. You can just nurture them by them just being exposed to your content in a very natural way and not a pushy way. You don't even need to reach out to them if you find that following up multiple times, even with value-centered messages, is too much for you. So that's all for this evening. I will catch you in the next one.