How to choose which solar and battery products to sell

▶ 0:00Okay, so now we're going to talk about what kit you should actually sell and install when it comes to solar and batteries. And I think there's basically three camps that can find the most success here. So the first camp is the hype chaser. Whatever's popular in the market, you just get loads of that. You advertise it, you sell its benefits, and you lean into the attention that that product is already getting.

▶ 0:21You know, if that company is doing a lot of marketing themselves, if there's a lot of hype around that product, you make sure that you stock it, or not necessarily stock it, but you quote it, and you advertise that you can install it. The second camp is fully bespoke. So you speak to that customer, you have access to all of the products on the market, and you actually lean into the fact that you have no affiliations, you have no preference, you are simply trying to find the best possible solution for that one specific customer and their needs and their property and their usage, etc.

▶ 0:49And then finally, you've got the product specialist. This is someone that no matter what you throw at them, they will always just recommend the same product. And in fact, you know, I take that back. The thing I mean to say is that if you come to them and their product doesn't fit your needs, they'll just swiftly move you to one side and basically just say, look, we're SIG Energy installers.

▶ 1:11We're Powerwall 3 installers. This probably isn't the right product for you. You probably should go with someone else. We focus exclusively on this one product. And I think that the way that people get stuck and that really struggle to convert is when they find themselves somewhere not in any of these camps, where they don't have a specific benefit to sell or to advertise in terms of like, for example, being fully bespoke and not having any affiliations, they then feel like, you know, you know, they don't they maybe have three or four products they sell.

▶ 1:47So they can't actually lean hard on any one of them, even though if they just dedicated all their time to be in specific SIG Energy installers, for example, they'd get a lot more luck or they just don't pick up early enough on the products that people actually want in the market. And this happens, especially with really like more established solar businesses, and they find that sales kind of dwindle over time.

▶ 2:06And it's because they're still installing a product that kind of no one's really wanted for a few years. So quite often when we actually onboard clients, we will try to in our onboarding process in the form and the call, etc. We'll try and kind of decipher which camp are you? What are you actually trying to do? What are we going to be advertising?

▶ 2:22What sites should we visit in order to make the ads as in line with what you're actually going to be proposing to people? Each one of these routes has its own merits and its own success. You just need to be very, very clear about what you're trying to accomplish and what you're trying to sell. If you're not, you'll find yourself basically in no man's land.

▶ 2:41Can you hear other people's thoughts on this, whether I'm wrong, whether they've found a lot of success with a different approach? But I think it's basically, you know, it's not actually the approach itself, if I'm honest, it's more the clarity. It's knowing which camp you're in and just focusing on that and doubling down.

▶ 3:01Now, obviously, this is just my exposure, you know, working with 40 plus solar companies. But if you want to actually speak to the companies themselves that are getting massive wins from Meta, you know, 10 plus companies that are doing over six figures per month from Meta ads with solar and battery, then you should probably come to our mastermind, 28th of November, 2025, going to be, we've already got like 60 people locked in, going to be an amazing event.

▶ 3:24Guest speakers, panel discussions, all sorts of good stuff, value, value, value, value, value, and I hope to see you there. To come, it's either a flat admission fee or you can just become a client and then you get free entry. Ready to launch campaigns in Jan 2026 because we're not launching anymore for the rest of the year because we've got a wait list.

▶ 3:41So yeah, just reach out and we'll get that sorted.