Lab notes · the training tapes
Training tapes. Free. Long. Useful.
The videos we make for our own clients, opened up: how the ads work, how to film, how to follow up, how to sell the job. Pull up a chair.
▶ 32:33How we got so far ahead and what we're doing to stay there
▶ 47:18What we’ve actually been doing to generate solar demand
▶ 03:45How to choose which solar and battery products to sell
▶ 01:12On steroids 2025 mastermind event
▶ 15:21Why solar installers need to niche down to win
▶ 18:41What it’s actually like working with us (start to finish)
▶ 17:02Why our clients stay (and why we barely lose any)
▶ 01:13We’re hiring videographer / director hybrids (UK-wide)
▶ 10:41Why we haven’t lost a client in almost two years
▶ 03:41Why local solar installers win by being relatable
▶ 02:46The solar growth document we’ve spent 50+ hours building
▶ 11:18Why systems have to come before scaling solar leads
▶ 18:27How i’d start solar marketing from scratch in 2025
▶ 12:41Time in the market beats timing the market for solar
▶ 06:21UK solar demand Is about to spike (this changes everything)
▶ 06:58Why solar installers should collaborate, not compete
▶ 08:26Residential vs commercial solar intent isn’t what you thinkIs your area still open? A few installers per area.
Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.
✓£2,000 to start, then nothing until your first deal.
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