Why local solar installers win by being relatable

▶ 0:00Tonight we're going to talk about something that you as a local solar installer can do that the energy companies cannot and the software companies can't either, okay? And that is being relatable. So as a local installer, you can get on camera as the owner of your business, you can be the face of that business. When someone interacts with those advertisements, they can see you and then they can speak to you after they inquire, they can speak to you when you come and do the survey, etc, etc.

▶ 0:27And it still has just as much of a positive effect if it's someone on your sales team, a marketing manager or someone like that. As long as there's a consistent person throughout the entire journey or people that are referenced multiple times at different points, then you have a major advantage over faceless corporations.

▶ 0:46And the key point here is that people work with people. The energy companies might be able to beat you on price near on every time. But if you can be on camera showing your personality and someone genuinely wants to work with you, as opposed to just get the best price, and by the way, that's why we don't really focus on price in our advertisements that we run for our clients. We focus on the actual client themselves.

▶ 1:07And the energy companies just can't do this because if they did, it would feel really inauthentic and impersonal because you would know it's just they've hired an actor or they've got a lower level member of staff to do this. And it's gone through three different levels of corporate sign off. And it's just going to feel really dry compared to what you can do in one afternoon up on a roof of an active installation site, right?

▶ 1:37All hope is not lost. You just need to play to your advantages. And there are plenty of them. This is just one of them. As a local service provider, there are many, many reasons as to why someone will go with you. You just need to show them. You just need to get on camera and to put that out there, put your business out into the world, as opposed to relying on customers coming to you or just relying on the great experiences that you give your existing customers, being able to refer new customers to you, because that's just not going to be enough to fuel your business growth, no matter how good the experiences that you provide really are.

▶ 2:12Short and sweet one for tonight. But I hope that was useful and gives you some encouragement against what many people in the market are experiencing where, you know, you're losing out to energy company quotes by hundreds of pounds, and you're already at low margins. You just need to differentiate and really showcase your unique attributes. That's all for now. I'll catch you in the next one.