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Running the businessTape 021▶ 06:2128 Dec 2024
UK solar demand Is about to spike (this changes everything)
Residential solar demand is being engineered upward.
Jude Cornish, CCO & co-founder✓£2,000 to start, then nothing until your first deal.
The short answer
The government is backing residential solar, with full grants for poorer households and affordable finance for wealthier ones. Installers who build a lead backlog, an email list and an organised CRM now are best placed to capture the demand. Work with someone who already understands the solar market.
This one wasn’t planned.
I woke up to multiple clients sending me the same article, all published late last night.
That’s usually a sign something meaningful has shifted.
And it has.
Government backing for residential solar is no longer vague or implied.
It’s explicit.
Grants for lower-income households.
Accessible finance for higher-income households.
Clear intent to drive adoption at scale.
For installers already operating, this probably isn’t shocking.
It’s exactly where the market has been heading.
But for anyone sitting on the sidelines — or not operationally ready — this is the moment that separates those who benefit from the surge, and those who get overwhelmed by it.
The installers who win aren’t the ones who react fastest.
They’re the ones who prepared earliest.
Lead backlogs.
Email lists.
CRMs full of warm opportunities.
Processes that don’t break under pressure.
This video isn’t a framework or a playbook.
It’s a signal.
And signals like this don’t come often.
For context, this video was originally recorded on 26 December 2025, views & strategies may have changed since.
Full transcriptRead the full transcript3 min read · 634 words · open ▾
▶ 0:00Good evening, happy Saturday evening, and I'm here with almost a newsflash, the first solaronsteroes.com news episode. We've got breaking news, hopefully the editor, which is me, can put some nice graphics like the breaking news animation coming in. This article was published yesterday, very late yesterday at 10pm. I didn't see it until I woke up today and I got like several messages from various clients sending me this exact article.
▶ 0:27So I need to be more on top of the news, but this is absolutely huge. And it's exactly what we're kind of expecting right in the market. Obviously, to our clients and the people that are potentially our prospects, solar installers in the space, this isn't going to be news to you for people outside of the space or looking to move into the space.
▶ 0:46Electricians are looking to become solar installers that are looking to add that into their repertoire. This is where the industry is going. The government is putting major emphasis on growth of this sector and it's putting emphasis across the board on the utility scale, on the commercial scale and clearly off the back of this article on the residential scale as well.
▶ 1:07And the key point I want to make is it's only really going to get better. So if you can dial in your processes now, if you can generate a backlog of leads now, if you can build up an email list, a well-organized CRM where you've got all of these opportunities that are kind of hovering, they're on the line. There hasn't been a strong enough incentive or offer for them to actually pull the trigger.
▶ 1:28And then something like this does actually drop with the Warm Homes Plan from the government where poorer households get actual full grants to cover their installation, similar to the Eco4 scheme that's currently running. And richer households get affordable finance options to cover the upfront cost while still reducing their yearly energy bill from day one, essentially.
▶ 1:51And if you're ready to capitalize on that, it's game over. And I think that every installer should be essentially thinking about how they can bring the skills in-house that can generate demand or it's not even generate demand. It's capture the demand that will be there when something like this does drop or who they're going to partner with to do so.
▶ 2:13Who actually has the experience, the buy-in to the market where they're actually specialists or they understand exactly what's going on. They're ready to capture on this demand rather than a provider that potentially sees all this buzz going on when it actually drops, comes in, has to learn the nuances of the market. And my favorite one that I always say is you have to teach them that battery storage can be sold standalone and they still don't know that after three months of working with you, right?
▶ 2:37So you need to be putting these plans in place so that you can capture this demand when it does come through. But I think this is a fantastic Christmas present and way to start the year for all of us in the industry because it just shows that the people at the top, the people that are making the decisions are on our side and they're supporting us in this transition.
▶ 2:58Because obviously I think there was a piece in here about the budget cuts. Sometimes that isn't always the case and that doesn't feel like the case, but it appears that overall things are looking very positive. So I thought I'd quickly do a quick newsflash on that one. No real value or guidance in this one, but there will be tomorrow.
▶ 3:17So appreciate your time and I'll see you in the next one.
▶ 06:58Why solar installers should collaborate, not competeJude CornishNo. 013Running the business9 Dec 2024
▶ 08:26Residential vs commercial solar intent isn’t what you thinkJude CornishNo. 005Running the businessClients only
▶ 32:33How we got so far ahead and what we're doing to stay there
Charlotte AllcardNo. 080Is your area still open? A few installers per area.
Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.
✓£2,000 to start, then nothing until your first deal.