Lewis was running Meta Ads with another provider before joining us.
Since joining them, his average order value had plummeted from £11,000 all the way down to £8,500.
All because they were running package price ads and encouraging him to be more and more competitive on the price, month over month.
He vividly described to me a situation where he had invested hours into speccing and designing a system that was a perfect fit for a homeowner, with quite a long cable route and other considerations.
He arrived at their property for the survey, presented the system and was immediately met with "thats not how much the advert said!"
He explained that the advertisement was a from price, and where the additional cost came from.
The homeowner took out their phone and showed him a screenshot of the advertisement that was running - saying they wouldn't go ahead if it weren't on that same price they saw online.
Imagine how demoralising that is.
You're just trying to deliver the appropriate solution for a homeowner and are being undercut by your very own advertisement, that doesn't have the full context.
When Lewis moved over to us managing his campaigns, he was actually still contracted in with his old agency.
He was paying our fees AND theirs for 6 weeks.
He knew that the opportunity cost of waiting any longer would far outweigh one month of the agency's fees who had locked him in.
We hit the ground running and within a week he was all guns blazing.
He recorded this video a few weeks into the campaign and while I'm still trying to figure out if he wanted to record the video to give us feedback or show off his VERY impressive close rate, the feedback is great nonetheless.
He was 100% close rate on our leads that week and since then we've continued to supply him and his new sales team with plentiful opportunities for them to work.
Not to mention his average order value skyrocketing from £8.5k with the previous agency all the way up to £14.5k with us.
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