Actismart

Thirty sales in a single month.

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Client fileOn protocol

“Obviously you're our main contributor to leads and you know that, and obviously our plan is to keep you as our main contributor.”
11 May 2026Actismarton a catch-up call with Joe

Who we work with

Will JenksDirector

Trade: Solar
Joined: Jun 2025
Ads: 84 ads
Shoots: 6 shoots

Fig. 1 · Where they areUK

Actismart· every other dot is another installer on the protocol

01How it went5 chapters

Their story.

Where they started
Actismart is a solar installer in the West Midlands, run by director Will Jenks, with Scott Hudson following up the leads. They install residential solar and batteries around Birmingham, Wolverhampton and Shropshire, and take on some commercial jobs. One install team and one roofing team could handle about two jobs a week, and that was the rhythm they wanted to hit every week. Will wanted to win high-ticket homes and customers who pay for quality, not compete on price. He told us they needed a repeatable, scalable way to get leads.
“We need a repeatable, scalable lead getting process.”
30 May 2025Will Jenkson their discovery call with Jude
What was hurting
Work arrived in lumps. A few installs would be booked, then the diary would thin out, and short-term cash flow needed a steady stream of jobs. Commercial enquiries took months to turn into work. Their paid advertising was bringing in almost nothing, so they were living off past customers and word of mouth.
What they had tried
They had signed with a local marketing agency six weeks earlier and spent a lot with little to show for it. Google Ads over April and May brought no leads at all. They also relied on organic content and past customers for EV charger work. Will wanted a specialist who would focus on paid social.
“We've spent a lot of money with little return”
30 May 2025Will Jenkson their discovery call with Jude
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close.
“What I love about these meetings is you get the chance to see the business from outside the business”
12 Sept 2025Will Jenkson a catch-up call with Joe
What happened
October 2025 brought 98 leads at about £20 each and nine solar orders, all from our ads. In March 2026 they took 15 solar orders, nine from our leads, off 127 leads at £30 each. April brought 236 leads. We are now their main source of leads, and they plan to keep it that way. In September 2026 they made 30 sales, up from 24 in August, and our ads produced 12 orders at a cost per order of £710. Their average order value has gone up too, and in some months their cost per acquisition has been as low as £200.
“Volume of lead, it's been fantastic”
16 Jun 2026Will Jenkson a catch-up call with Joe