Case study · Little Green Energy · Solar

133x return on ad spend, with over £200k sold

The most aggressive ROI we've ever generated from Meta Ads

£2,000 to start, then nothing until your first deal.

The Little Green Energy team on scaffolding beside a solar roof
01The write-upLittle Green Energy

Little Green Energy didn’t rush into this.

They spoke with us for nearly a year before committing, concerned as to whether the approach would actually translate to a smaller, local market like Guernsey.

Guernsey only has a population of about 65,000 and with it brought unique challenges.

Advertising creatives would be shown to the whole population for a tiny amount of spend - but at the same time, would fatigue quickly.

Just four months in, any concerns had been completely resolved.

With around £1,500 spent on Meta, Little Green generated over £200,000 in concluded sales, alongside a healthy pipeline still to convert.

At the same time, brand visibility increased locally and educational content began doing real work - not just filling feeds.

Ben not only praised the results but just as much so, the way in which we achieved them.

Working closely with them during the onboarding process and taking the time to fully understand their business and market.

Full transcriptRead the full transcript2 min read · 388 words · open ▾

▶ 0:01Hi. My name is Ben Lejure. I'm the managing director of Little Green Energy here in sunny, windy Guernsey. I just wanted to take a few moments to tell you about our relationship with the seller on steroids team who we've been working with for the last four months now and speaking with for the last year to establish whether they can can help us or not.

▶ 0:27And the results speak for themselves. We have spent about fifteen hundred pounds on advertising on meta platforms and in return we've had leads come through that have resulted in over two hundred thousand pounds worth of concluded sales plus a load of yet to be concluded sales plus a load of brand awareness and positioning in the local community here and a load of education that's gone out as well.

▶ 0:58So it's been fantastic. Average order values are really healthy, we're really zoning in on our core offering. So the results have been spot on. The process onboarding wise was was was straightforward. We did some handholding to get our systems all set up. Joe and the team were were great with that. The film day was was fun.

▶ 1:27It was fast paced and it really pushed us. The guys pushed us out of our our comfort zones which actually was a really good thing and resulted in much better, more interesting, more authentic material which we're now seeing being played out in the ads. So that was that was a great a great day and and that's been really the tone and the style of working with the guys ever since.

▶ 1:56We really appreciate the approach they take, fresh perspectives they've got, they bring and they really understand our business. They're not just some generic ad agency, these guys are dedicated to to solar and installers and supporting them. So so yeah, absolutely without question the best agency that we could have gone with we feel.

▶ 2:22And and the adverts, the feedback we've had from the adverts has been fantastic. People have said how how much they've they've stopped them in their tracks, we're all over their social media and they found them to be really insightful as well. So all in all, a great experience. We're super grateful and would highly highly recommend working with cellular steroids.

▶ 2:45Cheers.

02Client notes

Little Green Energy

Note 1Problem

Little Green are based in Guernsey. Business is done almost exclusively on relationships and referrals - and the total population is about 65,000.

We had to come up with a unique strategy for the business to ensure that Little Green's ads connected with the Guernsey audience, and work hard to prevent creative fatigue with the ads being shown to such a small pool of prospects.

Note 2Results

Around £1,500 of Facebook ad spend, £200,000+ of concluded sales: about 133 times what went into ads.

Despite the challenges with demographics & population, we delivered results beyond anyone's wildest expectation. The team shared that working with Solar on steroids has been fantastic from start to finish, with specific comment to some hand holding in getting setup and establishing the strategy behind the campaign.

04Their ads45 ads

What we ran.

Is there still a solar place? 6 of 60 left, UK-wide.

Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.

£2,000 to start, then nothing until your first deal.

Fig. 1 · Solar installersAs of 8 Nov 2026Solar53 live, UK & Ireland6 of 60 UK solar places left
Leads from our ads · last 24 hoursAd leads
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Latest sale£13,200
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