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Leaf Renewables
Nine jobs secured in their first four months.
✓£2,000 to start, then nothing until your first deal.
Client file
On protocol
“People say to me is like, oh, it came across really well.”
Who we work with
- Trade
- Solar
- Joined
- Jun 2025
- Ads
- 42 ads
- Shoots
- 3 shoots
Leaf Renewables· every other dot is another installer on the protocol
Their story.
Where they started
Leaf Renewables is an electrical firm in the Midlands that installs solar and batteries for homes. John Rawbone and Sean Carter are its directors, and John was still working on the tools himself. When they are fully going, they can do three installs a week. Their website had just been rebranded, and most of their enquiries came by word of mouth. They wanted a full diary, four months ahead, so they could take on more installers and step back from the tools.
“I want a full diary, you know, four months of a full diary.”
What was hurting
Enquiries came in waves. A great start to the year would tail off at Easter, and a couple of weeks later there would be nothing on the diary. They could not hire more installers without steady work behind them.
“We've had our best start to the year ever. And then come to Easter, it's all tailed off again, which just seems to happen all the time.”
What they had tried
They had tried a lead-buying service, but the leads they got did not reply. They were also planning Google Ads and leaflet drops.
“I've probably responded to about 15 leads and no one's even got back to me”
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close. John and Sean hated their first filming day. It felt completely unnatural to them, and at the end of it they told us: “We're never doing that again. This better work.”
What happened
Their ads started at the end of July 2025. In about four months they secured nine jobs. Sean said they were happy with it and wanted to keep going, and people they met on jobs told them the ads came across really well. Once they saw how well the ads landed, and how much money they were making from them, they couldn't wait to get back on camera whenever a shoot came round. As the smiling photos show, they're the perfect example of a team nervous about the camera that it has paid off for.
“We're happy with it type of thing. We would like to keep going with it”
Their ads.
Their 3 shoots, on camera.
Every filming day with Leaf Renewables, newest first, with the stills we hold for each. Tap any photo to see it large.
Shoot 3September 202610 photos
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