Case study · Arc Technical · Solar

So many leads, admin became our bottleneck

Lead volume isn’t the limiter — admin capacity is

£2,000 to start, then nothing until your first deal.

The Arc Technical team on a scaffolded job
01The write-upArc Technical

Oliver & Jonathan joined us doing all of the installations, surveys, lead handling, all themselves.

They've scaled up fast with significant lead volume, "far too many" in their own words. Oliver found the event particularly useful when we touched on preventing admin from becoming a bottleneck.

We're always focused on driving more leads, more sales, but if there is a blockage further down the process, it doesn't really matter. Ian Hooper from InsTool did a great job of explaining how you can get installations through quicker and reduce admin time with Instool's services.

Full transcriptRead the full transcript2 min read · 423 words · open ▾

▶ 0:00Hello, we're here with Oli from Arc Technical. How did you find the day-to-day is my first question. Yeah, it was really great. Nice to meet so many other clients and see how everyone else is doing. Nice to see you guys and see what's in the pipeline and a few talks of things we can do to improve the business. Brilliant. I think that was definitely the main aim was just to get installers together, just stealing nuggets of wisdom off each other, especially installers at just different levels.

▶ 0:27I know Jonathan said it was kind of took him back, just listening to installers at different levels, but hopefully inspiring as well for next year. Yes, yeah, definitely inspiring. And chatting to a few of them, picking up a lot of ideas of how they grew their business, what we can do as well. Yeah, exactly. Did you have a favourite talk of the day?

▶ 0:47I don't know about a favourite, but I think the most useful one was figuring out the company who handles the admin, rather than having five, six different systems for MCS, for HEIS, for all those different things. One company who can just do all of it. Even if it's got to pay £40, £50 per lead, if it's saving us half a day of admin work, that's so much better for us.

▶ 1:09Exactly. I think that was such a useful talk that we actually almost didn't expect. Because, you know, we're all about more leads, more leads, more sales, more sales, but actually that causes its own bottleneck. Yes. I know for you guys especially, like, hands up, we absolutely flooded you with leads, and then that was actually the problem to face, was moving them through quickly.

▶ 1:27Yes, yeah, we got far too many leads from you guys, so we need to figure out what to do with them. Yeah, exactly. But hopefully something like Insta or similar would really help with that. Yes, I think that would be a great tool. And then, have you got any specific plans for 2026, any milestones, or has it just continued to scale up?

▶ 1:45I think we've got a few sort of revenue targets we'd like to hit, big numbers, but nothing sort of open. We just want to keep going. Yeah, absolutely. And hopefully we can help you with that anyway. Yes. But yeah, thank you very much for coming as well. Yes, all right. Thank you for putting the event on. No problem at all.

02Client notes

Arc Technical

Note 1Problem

Jude met Oliver & Jonathan while presenting his "Marketing 101" talk at Powerland Industries in Birmingham. They were ambitious and knew that in order to take their business to the next level, they would need to advertise.

Previously, all of their work had come exclusively from referrals. Their quality of work was stellar & they built great relationships with all of their customers. They just needed a way to scale that faster than referrals allowed for.

Note 2Results

Oliver now tells other installers to get their admin ready first: the ads brought more enquiries than two people could survey.

Oliver and Jonathan have had to hire, starting with office support, and are making moves to get off site and free up more time for surveying.

03On the job13 photos

Arc Technical, on the job.

Stills from their latest shoot day with us. Tap any photo to see it large.

  • Two Arc Technical engineers outside a stone home after a solar and EV charger install
  • An Arc Technical engineer showing off an all-black solar panel roof he fitted
  • An aerial view of a home with solar panels fitted by Arc Technical
  • Two Arc Technical installers beside the battery and inverter they fitted in a garage
  • An Arc Technical engineer beside the inverter and batteries he fitted in a carport
  • A neatly wired solar inverter and isolator installed by Arc Technical
  • An Arc Technical engineer in front of a brick home with new solar panels
  • A home battery and inverter fitted outside a stone cottage by Arc Technical
  • An Arc Technical installer beside a home battery and inverter fitted in a garage
  • Two Arc Technical installers outside a home with new solar panels on the roof
  • An Arc Technical installer checking the inverter he fitted on a garage wall
  • An electric car charger fitted to a stone wall by Arc Technical
  • A home battery and inverter installed in a garage by Arc Technical
04Their ads89 ads

What we ran.

#2427

Arc Technical

Solar · 0:51 · 29 Sep 2026

See all 89 of Arc Technical's ads in the Ad Library →

Is there still a solar place? 6 of 60 left, UK-wide.

Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.

£2,000 to start, then nothing until your first deal.

Fig. 1 · Solar installersAs of 8 Nov 2026Solar53 live, UK & Ireland6 of 60 UK solar places left
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Latest sale£13,200
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