Case study · Biotech Renewables · Solar

From subcontracting for national providers to generating their own work

Many top-notch installers are deciding to take more of the pie for themselves and becoming empowered with their own advertising.

£2,000 to start, then nothing until your first deal.

The Biotech Renewables team beside a battery install on the side of a home
01The write-upBiotech Renewables

Biotech Renewables had built a glowing reputation installing systems for some of the biggest names in the UK Solar industry.

As time went on, they realised that the quality they delivered for these national companies, could be going towards building their own name.

Wanting to do it right the first time around, they turned to us to help them make that transition.

After launching, every ad that we sent through, they reacted with 🔥 emojis and showed the video around.

The first lead that came through was for a 34 panel system with 40kWh of battery storage, they said they had never seen quality quite like it.

Full transcriptRead the full transcript3 min read · 604 words · open ▾

▶ 0:00Here today with Bicep Renewables. Just finished the day of filming. What do reckon, guys? How'd you find it? Amazing. Yeah. No. It was really good. Really good. I think I really like your vision. You know, you prompted us all day. Made it really kind of seamless for us. But yeah, I really liked your vision. I can see exactly what you're trying to capture.

▶ 0:17So Fantastic. Yeah. We've some really good content. Yeah. What kind of what sites did we go to? We went to What did we not go to? Yeah. What did we not go to? We went we co I think we covered most most of our good ones that we wanted to showcase. Ones on the Thames, know, ones out in Maidenhead. So we covered some good variable ones, some good battery ones.

▶ 0:35Yeah. We've got a good good mixture of different type of systems that we've installed. Yeah. Yeah. Fox, SIG, Tesla, we're covering them. Fantastic. What what time do we start and what time is it now? We me and Paul were on well, Paul was on the road a lot earlier than Oh, got up at half four. Oh, no way. Yeah. Where'd you come from?

▶ 0:52Oh, from Bromley. So but, yeah, they got got the half didn't realize that. Yeah. I was on-site at half six. Worries. Yeah. For context, it's now five thirty. Yeah. Oh, I will be going to the pub for maybe one or two. Yes. Well, very well deserved. Yeah. Hundred percent. And how did you actually find out about us? What made you decide to actually wanna do this, go ahead with it?

▶ 1:10So I think, yeah, I mean, the solar industry is is quite a small niche if you if you look at a grand scheme of things and I think you guys were working with, you know, some of the the better installers in the industry. So, yeah, we kinda done a lot of a lot of investigation and research, and we did look at some other marketing businesses.

▶ 1:32But, yeah, I think you guys shone above above the rest of all. I'll tell you, was there anything in particular that was draw your attention? Was mainly the reputation, but anything about the service that you like the most? Yeah. I think, yeah, just just as a whole, the whole, you know, what you've your brand and what you've built and, you know, the team that you've got behind you, we just felt that we're in good safe hands.

▶ 1:54Yeah. Definitely. Good stuff. I mean, I'm just the guy that just talks on LinkedIn. So it's I'm really happy you mentioned the team because that is what makes it all work. Yeah. Yeah. Yeah. A hundred percent. And think that's what made us decide to go towards you because you've a big team behind you. We wanna be feel like we weren't getting that dedication.

▶ 2:09Yeah. Yeah. Yeah. We're investing a bit of money, so we wanna make sure we got the right team. Hundred percent. And just for context, we haven't actually launched any of the campaigns yet. Obviously, today we're shooting Go live in about two weeks. Are you excited? Yes. Yeah. Can't wait. Just don't show the last bit. I am a hundred percent going to be showing that right on screen right now, unfortunately.

▶ 2:31But, yeah. So, I mean, thank you so much for for today, guys. Thank you. I'm once again. Massive world. I'd Looking forward to Thank you so much, Richard. Thanks so much, Paul. Thank you. Thank you. Appreciate it.

02Client notes

Biotech Renewables

Note 1Problem

Some of the country's biggest national solar installers came to Biotech Renewables for their quality of work.

But that was all subcontract and while it keeps the team busy, they couldn't lay full claim/ownership over the work and the margins certainly weren't the same as if they were to generate it themselves.

Note 2Results

The first lead that came in was for a HUGE mansion property, 32+ panels, 3 SigEnergy batteries, the full works.

They have quoted the lead as well as many others but nothing over the line just yet (As of 31/12/25) - we'll have to keep you posted!

03On the job16 photos

Biotech Renewables, on the job.

Stills from their latest shoot day with us. Tap any photo to see it large.

  • The Biotech Renewables team beside a battery install on the side of a home
  • A Biotech Renewables installer shaking hands with a homeowner beside their new battery
  • A Biotech Renewables installer kneeling beside a newly fitted home battery
  • A solar inverter and new wiring fitted by Biotech Renewables
  • A Biotech Renewables installer beside a solar inverter fitted in a utility room
  • A Biotech Renewables solar installer measuring up at a front door for an install
  • Two of the Biotech Renewables team sharing a laugh outside a finished install
  • A home battery with isolator switch fitted by Biotech Renewables
  • A finished home battery and inverter install by Biotech Renewables in a garage
  • Two of the Biotech Renewables solar team standing together outside a customer's home
  • A smiling Biotech Renewables solar installer pointing up at the new roof panels
  • A white solar battery installed against a brick wall by Biotech Renewables
  • A Biotech Renewables solar installer standing in front of a home with new solar panels
  • A Biotech Renewables solar installer wiring a consumer unit in a garage
  • A solar inverter and battery fitted on an outside wall by Biotech Renewables
  • A Biotech Renewables solar installer measuring up against a brick wall
04Their ads99 ads

What we ran.

Is there still a solar place? 6 of 60 left, UK-wide.

Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.

£2,000 to start, then nothing until your first deal.

Fig. 1 · Solar installersAs of 8 Nov 2026Solar53 live, UK & Ireland6 of 60 UK solar places left
Leads from our ads · last 24 hoursAd leads
last 24 hours
Latest sale£13,200
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