Book a free autopsy
Luke came to us for help.
Luke Kenworthy leads marketing at Ovo, running marketing for the whole solar and heat pump range. His job is to feed the installers in the Powered by Ovo network a steady flow of leads, and to bring in more highly qualified ones as new installers join.
More leads were not enough. He needed leads that were ready to talk to an installer, and a cost per sale that worked. Before us he ran search ads, native ads and a mix of lead providers. Some channels were strong. Others were patchy, and some leads did not remember asking to be contacted.
He came to us for new channels he could test, scale where they worked, and trust on quality as well as volume.
“the leads that are coming through, they are converting them at pretty high proposal rates.”
What we gave Luke.
Five things, one prescription. This is what each one did for Ovo.
- FilmazepamVideography
Shoots planned across their installers' sites: install walkthroughs, handheld customer style videos, short scripted selling points and myth busting variants.
- MetabolFacebook ads
Video ads on Facebook and Instagram, with a central testing campaign and proven ads moved into a local campaign for each installer's area.
- FiltrazineFunnels
A funnel built for the installer network, later merged into one so each test gets a bigger sample.
- ReviewazolTestimonials
Reviews, customer videos and proof on every ad, so homeowners believe you before you knock.
- DatacillinData
Live dashboards feed quotes and sales back into the ad account, so we optimise for leads that turn into business.
What Luke has said to us.
“We're really happy with things are going, everything's converting well”
“It's so sporadic that some are great. And then some are, how, how did you even get my details? I'm not even looking at that sort of thing.”
Want us to walk through what we'd do for you, like we did for Luke?
Book a free autopsy. 30 minutes with Ben, about your area and your numbers.
✓£2,000 to start, then nothing until your first deal.