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Rachael came to us for help.
Rachael Weseloh looks after the brand at Ovo, one of the top four UK energy companies and the brand behind the Powered by Ovo installer network. The ads had to look the part.
Ovo's installers are local businesses, each hungry for leads, but the Ovo name sits on every one of them. Leads that did not remember asking to be contacted, from some of the channels used before us, do nothing for a brand people already know.
Rachael came to us for campaigns of a quality to match that name, with real install footage that shows the people behind each local team.
What we gave Rachael.
Five things, one prescription. This is what each one did for Ovo.
- FilmazepamVideography
Shoots planned across their installers' sites: install walkthroughs, handheld customer style videos, short scripted selling points and myth busting variants.
- MetabolFacebook ads
Video ads on Facebook and Instagram, with a central testing campaign and proven ads moved into a local campaign for each installer's area.
- FiltrazineFunnels
A funnel built for the installer network, later merged into one so each test gets a bigger sample.
- ReviewazolTestimonials
Reviews, customer videos and proof on every ad, so homeowners believe you before you knock.
- DatacillinData
Live dashboards feed quotes and sales back into the ad account, so we optimise for leads that turn into business.
Want us to walk through what we'd do for you, like we did for Rachael?
Book a free autopsy. 30 minutes with Ben, about your area and your numbers.
✓£2,000 to start, then nothing until your first deal.