"Beat our agency by over 200% and you can keep running our campaigns." Alright, bet.

▶ 0:00We are the biggest in Ireland. We've been doing it since two thousand and seven. We don't just meet standards, we set them. From previous campaigns we had run, we were trained to 3x them. I think we managed to 5x them during the trial period. Correct. So, we are continuing to pour some petrol on those campaigns that you guys have going, so all this new content will feed into that.

▶ 0:18Would you recommend working with us and our team? Absolutely, look, it's been a pleasure from start to finish. You guys have proven to me that you're the experts in your area and we're looking forward to a long and healthy relationship together. Eamon, thank you for having us once again. Tell us a bit about what is today, why am I even here?

▶ 0:36Jude, you guys are back to do a second shoot with us. We did a very successful shoot a couple of months ago. All the content turned out really well. For a company like us, Activate Solar Energies, we've been doing this since two thousand and seven. So, we've built the brand since then. So, working with a third party, especially when it comes to video, it's really important that our brand is portrayed exactly how we want to be portrayed.

▶ 1:01Yes. And I think you guys did a really good job at that the first time around, so back again to get some more content. Some new USBs for us to talk about here in Ireland, which are really exciting, so glad to welcome you guys back for another shoot. Fantastic, and tell us a little bit more about Activate, because personally on our end we're super proud to work with you guys because of how established you are and the reputation you have in Ireland.

▶ 1:22Yeah, so as you say, are the biggest in Ireland, we've been doing it since two thousand and seven, long before the plethora of companies which have followed since. We're really proud to have the brand that we have. We've built it up over the years. It's a family business. So, we've installed over twenty thousand systems since two thousand and seven, so that equates to over two hundred and fifty thousand solar panels over that time.

▶ 1:45So, we definitely know what we're doing and we're proud to be the biggest and the best. We're the most reviewed, so it's not just us saying that the customers tell us that. On Trustpilot, we've got over two and a half thousand reviews with an average score of four point seven out of five. So, we have a motto that we like to live by, is we don't just meet standards, we set them.

▶ 2:03I love that. It's fantastic. And you actually work with a lot of accreditation boards here, right, in order to actually set standards? There's truth to that statement, right? Yeah, so we lead the way when it comes to health and safety across the board. We've actually recently just picked up two awards at the Excellence in Health and a couple of months ago, so yeah, we're really strong pushing on health and safety when it comes to working on heights, anything to do with electrical stuff like that.

▶ 2:32Fantastic. And bringing it back to the campaigns then, how have you found working with our team, how have you found the results, have you got any detail on that? Yeah, look, one of the reasons that you're back here is that the results have been good, long may it continue. So obviously, we started off with a trial, which is what we like to do when we're bringing in a new partner.

▶ 2:50So the onboarding process with you and Joe and all the guys at Solar on Steroids was really smooth, excellent. We set ourselves some targets when it came to cost per lead and so which we have smashed up to date. Is Do remember what the target was and what we were now? From previous campaigns we had run, we were trying to 3x them.

▶ 3:08I think we managed to 5x them during the trial period. Correct. So we are continuing to pour some petrol on those campaigns that you guys have going, so all this new content will feed into that. And how do you think that we've been able to accomplish that? Of what you've seen of our process, is it different to how other people are advertising or?

▶ 3:26I think it's great that for a company like us in Ireland, because we're the biggest, we always are leading the way. So it's great that when you guys come from the UK where there are some major players, but also just a large amount of them, high volume and obviously a much bigger population and customer base for those businesses that you guys can bring what you've learned from those businesses and bring them into our campaigns.

▶ 3:47I think that's something that we couldn't have found here in Ireland. Yeah, one hundred percent. And the style of advertising, you know, we could, I suppose, have led with bargain offers, free this, free that, that's not really what we do. What do you think of that? Yeah, it's not the tone of voice that we have, it's not our brand, it's not what we are, not what we're about.

▶ 4:04We offer bespoke solutions for customers. We are the premium player in the market and we're very proud to say that. We have all the accreditation and reviews to back that up. So we are quite happy to say that we're not going to be doing buy one get one free or anything like that. We have a very unique tone of voice and one that we're very proud of.

▶ 4:20So it was great that you guys came in and we just worked within those parameters and, you know, we didn't try to go outside of that and go too crazy. Well, hundred percent. I think it came naturally to us because even within the UK, we've never really run any angles like that. We've always focused on the quality of the installer and the work that they do and the quality of the hardware that they install.

▶ 4:39So I think when we were first speaking, it was quite clear to us that actually this was a really good fit because we were already deploying that style and tone in the UK, and it was really different and then it was just about applying it to the Irish market. Yeah, and one great thing I really enjoyed was the fact that we are still using our guys' frontal camera.

▶ 4:58Yes. So they carry and live and breathe the Activate tone of voice and kind of brand values all day every day. So to integrate them in with your video guys and under your direction and help with scripts, etcetera, that meant that we had full confidence that we were still coming across exactly how we wanted to come across.

▶ 5:16Yeah, because it's not actors trying to replicate it, it's just portraying, giving you a platform to get that in front of more people, right? Exactly, we have some great unique selling points that we just need to get out there, and this is a great way to amplify those. Fantastic, and if you could, obviously not within Ireland, but to our customers or prospects in the UK, would you recommend working with us and our team?

▶ 5:37Absolutely, look, it's been a pleasure from start to finish, the onboarding experience through to working out how the campaign is going to live and breathe, collaboratively discussing what avenues we're going to go down, what areas we want to focus on and how we want to achieve what we want to achieve, setting targets and of course smashing the targets is always the most pleasing thing.

▶ 6:00So I would highly recommend working with Solar Ancillary to anybody who was on the edge or thinking should they or should they not get involved. You guys have proven to me that you're the experts in your area and we're looking forward to a long and healthy relationship together. Fantastic, I don't think you could say much more than that really.

▶ 6:15Eamon, it's been a pleasure. Thank Thank you so much. Cheers.