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Henri McGeoughDirector
Henri, Director at AES Contractors, came to us for help. This is what we did for Henri, what it did for AES Contractors, and what it could do for you.
- Company
- AES Contractors
- Trade
- Solar
- On file
- 3 quotes
Henri came to us for help.
Henri McGeough is Director of AES Contractors, a solar and heat pump installer that has been trading around Cambridge for 15 to 20 years. His team fit about 15 systems a month, and he saw room to grow, especially in heat pumps where he had few local competitors.
Most of their work came from being proactive, with a telephone team of around five people, door knocking and leaflets. Passive enquiries were never something they could rely on, and past campaigns had worked for a month or two and then faded.
They had tried Facebook ads years ago and won some deals, but they were competing with two or three other firms. Henri came to us for ads that bring a steady run of enquiries to a sales team that was used to chasing them.
“it's really gone boom in the first month, which is good.”
What we gave Henri.
Five things, one prescription. This is what each one did for AES Contractors.
- FilmazepamVideography
We filmed their real customers' installs, weighted towards heat pumps with some solar and battery, plus a refresh shoot to keep the creative fresh.
- MetabolFacebook ads
Ads launched in April 2026, targeting an hour's drive from Cambridge.
- FiltrazineFunnels
A funnel that sends every lead straight into their own sheet.
- ReviewazolTestimonials
Review forms for solar and heat pump customers.
- DatacillinData
A dashboard to track what the ads bring in.
What Henri has said to us.
“Obviously we was expecting things to be quite a slow, slow process. And it's really gone boom in the first month, which is good.”
“They're obviously getting frustrated because when they're ringing a big national company, they're not getting that, that personal answer service and knowledge, when I speak to myself and my colleague. And it's like straight away, it's like, yeah, we want to use a local company.”
“Obviously we're getting some some business from you guys. So yeah, It's definitely been a win-win.”
Want us to walk through what we'd do for you, like we did for Henri?
Book a free autopsy. 30 minutes with Ben, about your area and your numbers.
✓£2,000 to start, then nothing until your first deal.