The flagship sample · three concepts

3 ads we'd run for you. Your jobs. Your area. Your words.

How it works, what it costs, the two guarantees. Then three concepts built the way we actually brief a filming day: a hook, made from your stuff, unscripted questions, why it lands, and a real result from a named client already on this site.

01How it works

How it works, and what it costs. You only pay us once it does.

One filming day on your real jobs. Ads cut from that footage, run for sales, not cheap leads. It's £2,000 + VAT to start. Two guarantees sit under it.

  1. The day

    Your jobs, on camera

    A director, not a man with a phone. Scripted where the ad needs it, prompted where it doesn't.

  2. The ads

    Cut from that footage

    Fresh creative every week. You approve every one.

  3. The quiz

    Between the ad and your phone

    Tyre-kickers fail it. Buyers get through.

  4. The cost

    It's £2,000 + VAT to start

    Ad spend from £2,500 / month, paid to Facebook from your own account.

  5. Brad or bail

    After filming day

    Do not feel like Brad Pitt? Tell us within 1 working day of filming and we refund your setup fee, no questions.

  6. Close or coast

    Until the first deal

    £2,000 to start, then nothing until your first deal: a job marked sold in your CRM.

02The goods

The three we would run. Same formats. Your jobs.

A walkthrough of a finished job. An explainer on the kit. The three things that stop people going ahead. Each one made from your stuff, in your area, with unscripted questions your engineer already knows the answer to.

  1. Ad 01 · Installation walkthrough

    “Right, this is a job we finished last month. Let me walk you through what went into it.”

    Made from your stuff. One of your completed jobs in the area, filmed as a real walkthrough. No setup, no extra lighting day.

    No script. your engineer just answers

    1. 01What did the place look like before you started?
    2. 02Where did you start on day one, and what was the trickiest part?
    3. 03What can they do now that they could not do before?

    Why it lands. A homeowner who watches a real job they can see does not need convincing. Every finished install is its own proof.

    A real ad we run£200kfrom our ads, first 30 days · Current Renewables

  2. Ad 02 · The kit, explained

    “A lot of people ask about the kit we use. Here is what you are actually getting.”

    Made from your stuff. On a completed install, with your fitter explaining the materials to camera, standing next to a working example they can point to.

    No script. your fitter just answers

    1. 01What makes this kit different from what a cheaper quote is using?
    2. 02How does it actually behave in January, and in a heatwave?
    3. 03What do homeowners most often get wrong about it before they see it fitted?

    Why it lands. An educated homeowner buys from the firm that clearly knows its stuff. The explainer wins the researcher who has already ruled out the cowboys.

    A real ad we run£4.4Mfrom our ads · AJ Renewables

  3. Ad 03 · The three hesitations

    “We hear the same three things stopping people from going ahead. Here is what we say to each one.”

    Made from your stuff. Straight to camera with the person who takes the calls and runs the jobs, speaking as a peer to a homeowner who is genuinely considering it.

    No script. your installer just answers

    1. 01What is the reason homeowners most often tell you they are holding back?
    2. 02What is your answer to that, the thing that actually moves them forward?
    3. 03How does a job with you actually run, from the first visit to the day you hand it over?

    Why it lands. The homeowner who keeps putting it off does not need selling. They need their hesitation answered, by someone who has answered it a hundred times.

    A real ad we run£230kfirst month, after running their own ads · Eco Renewables

03The forecast

What these three ads look like in installs.

Drag the spend. The numbers use our installers' averages, with live order value where we have it. Not a guarantee.

Drag the spend£3,000a month in ad spend
£1,000£5,000£10,000
Leads / month
86
Surveys booked
34
Installs / month
11
Revenue / month
£143,635

From our installers' averages, live order value where we have it. Not a guarantee. Your real figures get built in week one, on the dashboard, from your CRM.

05The licencesBoth guarantees · every agreement

Two guarantees. In writing.If we don't deliver, you don't pay.

Both are written into every agreement and signed by both founders. The regulator on the licence is made up. The refund isn't.

Licence OS/0001Approved for installers
ApprovedJuly 2026

Brad or bail.

Rewindazole 100% · turns back the clock

Don't feel like Brad Pitt after shoot day? Bail out and we refund your setup fee in full, no questions asked.

Treats
Fear of looking daft on camera.
Side effects
Unprompted mirror use.

Installer Medicines Regulatory Agency · we made it up

Licence OS/0002Approved for installers
ApprovedJuly 2026

Close or coast.

Dripfeedine IV · starts at your first deal

You won't pay a retainer or commission until you sign your first deal. We're that confident.

Treats
Paying an agency for nothing.
Side effects
An agency with skin in the game.

Installer Medicines Regulatory Agency · we made it up

Both guarantees, signed by both founders, in every agreement.
Joe Garbutt · CEO
Jude Cornish · CCO
06What you walk away with

What you walk away with.

The three concepts on this page, written for your trade and area once you leave your details. Then the autopsy, where we say if we would actually run them.

01

Your area, mapped

Who is advertising at your homeowners, and which lane is empty.

02

The three concepts

Hook, questions, why it lands, for your trade.

03

A straight answer

If the patch is too small or the numbers do not work, we say so on the call.

04

The 30-min autopsy

Your numbers, where the leads leak, and an honest prescription. If we are not the cure, we say so.

07Patient information leaflet

Before you ask.

What installers ask before they take the 3 ads we'd run for you.

Every question →
  • Q01

    Are these the ads you will actually run?

    They are the formats. The real ads are cut from your jobs after filming day.

  • Q02

    Do I need to be on camera?

    Someone does. We direct. Most people have never done it. That is normal.

  • Q03

    What does it cost?

    It's £2,000 + VAT to start. Your ad spend is separate, from £2,500 / month, paid to Facebook.

08The ask

Your details. Then it unlocks. Then book the 30-min autopsy.

One question at a time. The sample is locked to this page. After your details it opens here — we do not email it — and the calendar is the next step, for everyone.

Question 1 of 5

What do you install?

Pick the main one. It decides which concepts, kit or report we unlock.

Is your area still open? A few installers per area.

Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.

£2,000 to start, then nothing until your first deal.

Fig. 1 · Installers on the protocolAs of 8 Nov 2026SolarWindowsHeat pumps61 live, UK & Ireland6 of 60 UK solar places left
Leads from our ads · last 24 hoursAd leads
last 24 hours
Latest sale£13,200
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