Done on the autopsy · not a download

What your leads really cost. Per install. Not per lead.

You know the price per lead. Almost nobody knows the price per install. We write that number out, against the live figures, and name the leak. A person writes yours, and walks you through it on the autopsy.

01How it works

How the audit is written. From your numbers, not a guess.

You bring what you pay, what you install, contact rate, survey rate, close rate. We set out cost per install, against the live benchmark, and the one leak that is costing you the most.

  1. You bring the numbers

    Price, volume, the funnel

    What you pay per lead, how many, how many you reach, quote, close.

  2. We write the audit

    Cost per install, against us

    Median and quartiles from the live figures. Never one client's number.

  3. The call

    Where you receive it

    Thirty minutes. The audit in front of both of you.

02The goods

What we write. And what we will not.

Your cost per install. The same volume under each pricing model. The single biggest leak. We never publish your numbers, and we never add them to the benchmark.

01

Your cost per install

Worked from what you pay and what you close.

02

Against the live figures

Median and quartiles. Never one client.

03

The leak

Contact, survey, or close. The one that is costing you.

03On film

Installers we run, on the record.

The results as the films themselves state them. Nothing invented for this page.

04The licencesBoth guarantees · every agreement

Two guarantees. In writing.If we don't deliver, you don't pay.

Both are written into every agreement and signed by both founders. The regulator on the licence is made up. The refund isn't.

Licence OS/0001Approved for installers
ApprovedJuly 2026

Brad or bail.

Rewindazole 100% · turns back the clock

Don't feel like Brad Pitt after shoot day? Bail out and we refund your setup fee in full, no questions asked.

Treats
Fear of looking daft on camera.
Side effects
Unprompted mirror use.

Installer Medicines Regulatory Agency · we made it up

Licence OS/0002Approved for installers
ApprovedJuly 2026

Close or coast.

Dripfeedine IV · starts at your first deal

You won't pay a retainer or commission until you sign your first deal. We're that confident.

Treats
Paying an agency for nothing.
Side effects
An agency with skin in the game.

Installer Medicines Regulatory Agency · we made it up

Both guarantees, signed by both founders, in every agreement.
Joe Garbutt · CEO
Jude Cornish · CCO
05What you walk away with

What you walk away with.

A teaser of the method on this page. The written audit on the call.

01

The method

How the number is worked, and which leak it points at.

02

The written audit

A person writes yours. The call is how it arrives.

03

The 30-min autopsy

Your numbers, where the leads leak, and an honest prescription. If we are not the cure, we say so.

06Patient information leaflet

Before you ask.

What installers ask before they take the cost-of-your-leads audit.

Every question →
  • Q01

    Can I not just use the calculator?

    Yes, on /leads/cost. The audit is the written version, against the live figures, by a person.

  • Q02

    Will you call me anyway?

    Only if you book. Capacity is stored so sales know if a call is fair.

  • Q03

    Do my numbers go on the website?

    Never.

07The ask

Tell us where to look. Then book the 30-min autopsy.

One question at a time. The sample is locked to this page. After your details it opens here — we do not email it — and the calendar is the next step, for everyone.

Question 1 of 4

What do you install?

Pick the main one. It decides which concepts, kit or report we unlock.

Is your area still open? A few installers per area.

Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.

£2,000 to start, then nothing until your first deal.

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