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Solar leads · placebo vs the real thing
Need more solar leads? Make sure they turn into installs.
Bought solar leads are sold to three or four installers at once. The number that matters isn't the price of a lead. It's the price of an install. Here is how to work it out, and what we do instead.
What leads cost on the label.
Prices as published by the lead companies themselves. Every one of them is per lead, closed or not.
| Provider | What you get | Price | Shared |
|---|---|---|---|
| Pay-per-lead provider | Shared lead | £18–25 | Yes |
| Pay-per-lead provider | Lead | £20–45 | — |
| Pay-per-lead provider | Branded lead | £35 | — |
| Pay-per-lead provider | Booked appointment | £130 | — |
A bought lead, and your own.
Sold to three or four installers
Yours alone, under your brand
A name and a number
A quiz answered: home, budget, what matters most
Their brand on the ad
Your fitters, your jobs, your name
Pay per lead, closed or not
A £2,000 setup fee and your own ad spend, then no retainer until your first deal
Learns nothing
Facebook learns from who bought
Gone when you stop paying
You keep every film and review
Price per lead is the wrong number.
Say a £30 lead and one in twenty installs: £600 an install, before your rep's time. Put your own numbers in.
Your lead price, your close rate: the cost of one install, worked out in your browser. Nothing you type is sent.
Cost your leads per install →Stop renting leads. Own the enquiry.
Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.
✓£2,000 to start, then nothing until your first deal.