First Electric

From no advertising to 500 leads in months.

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£2,000 to start, then nothing until your first deal.

Client fileOn protocol

“We're definitely impressed with the amount of leads we're getting.”
16 Jun 2026First Electricon a client call with the team

Who we work with

Trade: Solar
Joined: Apr 2026
Ads: 22 ads
Shoots: 1 shoot

01How it went5 chapters

Their story.

Where they started
First Electric is an electrical and solar company based in Mesa, Arizona. The owner has 16 years in electrical and 12 in solar, and the business grew fast on word of mouth alone. They also run a service side that looks after systems for customers. Before us they had never done any advertising or marketing. Their own sales team was producing about five sales a week by door knocking. They wanted a brand that people in the state recognise, and a steady flow of enquiries for their sales team.
“I haven't done any advertising, any marketing, I've never really done any of it.”
17 Apr 2026First Electricon their discovery call with Jude
What was hurting
They had no way to bring in their own customers except knocking on doors. They had no brand recognition outside the people who already knew them. With a wide service area across Arizona and into Nevada, they needed a steady flow of enquiries in the places their teams could reach.
What they had tried
They had bought leads from a lead company once and got nothing for it. They had also tried running Facebook ads themselves, but the ads reached people in other states because they did not know how to set the targeting.
“All I did is give them thousands of dollars and got nothing.”
17 Apr 2026First Electricon their discovery call with Jude
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close.
They only paid £2,000 to get started. Book your autopsy →
“You guys are clearly great at the campaign part. I mean, obviously the filming part too, you guys are great”
2 Sept 2026First Electricon a catch-up call with Jude
What happened
By September they had crossed 500 leads and were on the way to a thousand. They now have a dedicated team calling every new lead, with two people on the phones full time, and they have taken on new sales people to keep up. Battery-only retrofits turned out to be a strong market, and the aim is now to scale to 20 to 40 leads a day. Their sales team is asking for more.
“Leads are great, man.”
2 Sept 2026First Electricon a catch-up call with Jude