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Brett came to us for help.
Brett Horlock is a Director at Fore UK, a solar installer in an affluent corner of Surrey, Berkshire and Hampshire. He aims at the middle to high end of the market, and the business was installing 6 to 10 systems a month. The goal was 20 or more, with the team and capacity to handle 30.
The sales side worked. Their head of sales was reaching almost every lead and turning 70 to 80% of them into proposals. The problem was the supply. New websites and new processes were in place, but lead numbers were falling, to fewer than 30 in the month we spoke, and the cost per lead had climbed to about £71.
Brett had spent about nine months with another marketing company, sending people to Facebook's own lead form. With competitors undercutting on price, he needed enquiries from the right kind of customer, not just more of them. That is why he came to us.
“we've really focused on the sales being the right sales.”
What we gave Brett.
Five things, one prescription. This is what each one did for Fore UK.
- FilmazepamVideography
We built video ads from their own filmed jobs, including handheld walkthroughs, and tested creative week by week.
- MetabolFacebook ads
Video ads and a customer review ad on Facebook and Instagram. The review ad brought leads in at about £16 each.
- FiltrazineFunnels
A quote funnel on their own domain, replacing Facebook's lead form. The stronger landing page converted at 9%, against 2%.
- ReviewazolTestimonials
A customer review ad that became one of their cheapest sources of leads.
- DatacillinData
A dashboard and weekly reports tracking leads, spend and sales.
Brett on shoot day.
What Brett has said to us.
“The, the difference since we've got rid of those battery-only ads with the quality of the lead is night and day.”
“We've got the facilities and the manpower and everything to easily handle 30.”
Want us to walk through what we'd do for you, like we did for Brett?
Book a free autopsy. 30 minutes with Ben, about your area and your numbers.
✓£2,000 to start, then nothing until your first deal.