Fore UK

Solar leads at £34, air conditioning leads at £4.

Book a free autopsy30 minute video call→

£2,000 to start, then nothing until your first deal.

Client fileOn protocol

“The, the difference since we've got rid of those battery-only ads with the quality of the lead is night and day.”
23 Oct 2026Brett Horlockon a catch-up call with Ross

Who we work with

Brett HorlockDirector

Trade: Aircon
Joined: Dec 2025
Ads: 74 ads
Shoots: 3 shoots

Fig. 1 · Where they areUK

Fore UK· every other dot is another installer on the protocol

01How it went5 chapters

Their story.

Where they started
Fore UK is a solar installer in an affluent corner of Surrey, Berkshire and Hampshire. Director Brett Horlock aims at the middle to high end of the market. When we first spoke, the business was installing 6 to 10 systems a month. The goal was 20 or more, with the team and capacity to handle 30. Their head of sales was reaching almost every lead and turning 70 to 80% of them into proposals.
“We've got the facilities and the manpower and everything to easily handle 30.”
18 Nov 2025Brett Horlockon their discovery call with Jude
What was hurting
The business had set up new websites and new processes, but sales were not following. Lead numbers were falling, with fewer than 30 in the month we spoke and nearly half the usual volume. The cost per lead had climbed to about £71. Competitors were also undercutting them on price.
What they had tried
They had spent about nine months with a specialist renewables marketing agency, running package price ads that sent people to Facebook's own lead form. Their salesperson Joel found it incredibly difficult to get through to anyone who actually valued quality.
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close. They've made the most of the selfie video reviews we set up for every client: they now have tens of them running as ads, winning new customers on their behalf.
They only paid £2,000 to get started. Book your autopsy →
What happened
A customer review ad brought in leads at about £16 each. The stronger landing page converted at 9%, against 2% for the alternative. In September, full-system campaigns cost about £33 per opportunity. By October 2026, solar leads cost about £34 and air conditioning leads just £4. Brett told us the lead quality is night and day, with prospects now booking appointments straight away.
“We've really focused on the sales being the right sales.”
23 Oct 2026Brett Horlockon a catch-up call with Ross