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Leighton came to us for help.
Leighton McArdle works with GRC Solar, which had grown on referrals and reviews and put little into paid advertising. Pay-per-click and discount-led Facebook ads had both underperformed.
He wanted higher-value customers, not cheap volume, and he asked to speak to an installer we already worked with before deciding. Quality of sale mattered more to him than the number of leads.
So the plan was ads that show GRC as it is, aimed at the customer it prefers.
“we're really happy with how everything's going at the moment”
What we gave Leighton.
Five things, one prescription. This is what each one did for GRC Solar.
- FilmazepamVideography
A shoot on their jobs on 29 May 2026, built around how the team talks to customers.
- MetabolFacebook ads
Facebook ads running since June 2026, aimed at the higher-value customer and product mix GRC prefers, with low-margin battery enquiries taken out of the targeting.
- FiltrazineFunnels
A funnel that qualifies buyers before the first visit, so only serious enquiries are booked into the diary.
- ReviewazolTestimonials
Customer testimonial content filmed on their jobs.
- DatacillinData
Regular client calls going through ad and funnel performance, with lead quality fed back to improve the targeting.
Want us to walk through what we'd do for you, like we did for Leighton?
Book a free autopsy. 30 minutes with Ben, about your area and your numbers.
✓£2,000 to start, then nothing until your first deal.