GRC Solar

Diaries full three weeks ahead, with higher-end customers.

Book a free autopsy30 minute video call→

£2,000 to start, then nothing until your first deal.

Client fileOn protocol

“We're getting really high-quality leads from you guys, higher-end clients who want to spend a bit more.”
3 Sept 2026GRC Solaron a client call with the team

Who we work with

Leighton McArdle

Trade: Solar
Joined: May 2026
Ads: 23 ads
Shoots: 1 shoot

Fig. 1 · Where they areUK

GRC Solar· every other dot is another installer on the protocol

01How it went5 chapters

Their story.

Where they started
GRC Solar is a solar and battery installer in the North West of England, also doing EV charging and heat pump referrals. They cover about a 75-mile radius with a handful of install teams. By April 2026 they were doing about 25 installs a month, with a three-week lead time, and wanted to reach about 40. Their business ran on referrals and reviews from a loyal base of thousands of customers. They wanted higher-value customers who value service over the lowest price.
What was hurting
Marketing had never been given enough attention. The business ran well on referrals and reviews, but nothing was driving a steady flow of new customers. They had a big base of happy customers and had never turned them into video testimonials. They wanted leads that were worth driving to, and not cheap leads that wanted the lowest quote.
“I just think it's a really big missing link for us as a business that we just never got around to doing properly.”
10 Feb 2026GRC Solaron their discovery call with Jude
What they had tried
They had tried paid Google search and their own social media work, and price-led Facebook ads. None of it paid back what they spent, so they stopped. Their other lead sources brought mixed quality.
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close.
They only paid £2,000 to get started. Book your autopsy →
What happened
By September 2026 GRC Solar told us lead quality was improving, with more higher-end customers and a falling cost per lead. Conversion ran well above the roughly 3% average, with 11 leads in one early week. They had four genuine website leads in a single day. They said they were happy with everything. One diary was full nearly three weeks ahead and the other a fortnight ahead, compared with scrambling to fill the week ahead a year earlier.
“We had one day last week where we had four genuine leads come through that we went to see”
3 Sept 2026GRC Solaron a client call with the team