Installio

Leads at £25, and a record week of survey bookings.

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£2,000 to start, then nothing until your first deal.

Client fileOn protocol

“It is exactly how I would do it for a reasonable cost”
20 Mar 2026Installioon a proposal call with Jude

Who we work with

Will Diggins

Trade: Solar
Joined: May 2026
Ads: 18 ads
Shoots: 1 shoot

Fig. 1 · Where they areNationwide

Installio· every other dot is another installer on the protocol

01How it went5 chapters

Their story.

Where they started
Installio installs heat pumps, solar and EV chargers for homeowners, and it started out in heat pumps. They built their own software to manage quality across every job. Around 100 leads a week came in through their website and partners, and about 30 of those asked for a call straight away. Once a customer has had a survey, about 60% go ahead. They wanted 20 more installs a month, with heat pumps and solar each getting half the budget. They're a large national business, and they came to us because we have the best reputation in the market for renewables marketing on Facebook.
What was hurting
One person ran all of the marketing, on top of everything else in the business. That person knew exactly what good looked like, with customer videos, a proper funnel and Meta ads, but had no time to build any of it. They had no Facebook, Instagram or ad account at all. Their ad leads varied in quality, and they had no way to tell Google which ones turned into sales.
“I'm literally the only person in marketing in the business.”
17 Mar 2026Installioon their discovery call with Jude
What they had tried
They had run Google ads at about £30 a lead, and stopped. They had paid a video agency for polished brand films, but that footage was made for the website and for building trust, not for ads. The rest was in-house, with their own estimate tool on the website.
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close.
They only paid £2,000 to get started. Book your autopsy →
“I thought that was a great, great idea.”
11 May 2026Installioon their onboarding call with Ross
What happened
Leads came in at about £27 each over the first 30 days, and £25 over the last seven. About 30 heat pump leads had a booked or completed appointment, and 16 more had a consultation booked. Their sales team said the quality was good. In September they booked 20 surveys in a four-day week, beating their previous best of 15. By October their heat pump salesperson's calendar was booked back to back with video consultations.