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iSP
36 booked appointments from their first Facebook campaign.
✓£2,000 to start, then nothing until your first deal.
Client fileOn protocol
“As far as I'm concerned, we have quality leads coming in”
Who we work with
- Trade
- Solar
- Joined
- Mar 2026
- Ads
- 22 ads
- Shoots
- 1 shoot
Their story.
Where they started
iSP is a solar and battery installer in Connecticut, started in 2017 and built on quality, education and trust. Their sales team of about 20 door knockers sold plenty of solar, and referrals brought in more. They wanted a strong local brand and a steady flow of customers who already understood the value. Their marketing lead ran Facebook ads in-house, and their goal was to grow installs month on month.
“To build a brand that represents quality, education, and trust among the community here in our small state.”
What was hurting
The US solar market had taken a big hit, and customers often did not even know what incentives were left. Door knocking is people-heavy and, in their own words, will not be around forever. They needed a way to bring in customers who already knew what a good system was worth, and to stand out against the price-led installers around them.
What they had tried
They ran Facebook ads themselves, alongside door knocking and referrals.
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close.
They only paid £2,000 to get started. Book your autopsy →
“It looks like he scraped our website and some other stuff, and it looks really good.”
What happened
In the first stretch after launch the campaign brought 13 leads, with one battery image ad producing six of them. Within a month iSP had 14 booked appointments. By July the leads were coming in more solar-focused, with eight of the last eleven choosing solar or solar plus battery. A full 11 kW system is worth around $34k to $35k, so every full-system lead matters. They closed their first sales from the campaign, and by August they had 36 appointments booked.
“We've done a great job of getting motivated people in.”
Their 1 shoot, on camera.
Every filming day with iSP, newest first, with the stills we hold for each. Tap any photo to see it large.
Shoot 1April 20265 photos
Want the same growth as iSP?
Book a free autopsy. 30 minutes with Ben, about your area and your numbers.
✓£2,000 to start, then nothing until your first deal.