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Manchester Renewables
From word of mouth to two installs a week, booked into September.
✓£2,000 to start, then nothing until your first deal.
Client fileOn protocol
“We're literally up to two installs a week every single week. And I think we're booked up until middle of September.”
Who we work with
- Trade
- Solar
- Joined
- Jan 2026
- Ads
- 45 ads
- Shoots
- 3 shoots
Manchester Renewables· every other dot is another installer on the protocol
Their story.
Where they started
Manchester Renewables, run by Jordan McClusky, is a North West electrical and solar firm that installs large commercial and new-build solar for major housebuilders. They had done about a hundred domestic jobs the year before, all by word of mouth and without any advertising. They have a three-person office taking calls and booking appointments, and four or five install teams out on site. In January 2026 they decided to add steady residential work alongside the commercial side, and set a target of two residential installs a week.
“I've probably done a hundred jobs last year without advertising.”
What was hurting
Domestic work only came in when someone rang up, and they fitted it in around the big jobs. They were not chasing residential leads or running any ads. They also had few online reviews, with about 50 on Trustpilot and none asked for on Google.
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close. Jordan says it how it is in his ads, with a “Do you know what I mean?” after almost everything he says, and homeowners love it.
They only paid £2,000 to get started. Book your autopsy →
What happened
The campaign started at around one lead a day, then picked up. One residential ad brought in 44 leads in April, and they had around 90 leads after two months. When Jordan joined, Jude told him to expect about 50 leads and five jobs a month. By July they were doing 10, two installs every single week, with six weeks of continuous work booked in front of them. Jordan told us they're converting more than they were told they would, and that people keep telling them how great the ads look.
“We're well happy with everything.”
“I couldn't be happier with what's been happening, really.”
Their ads.
What they've said to us.
“I think we're converting more than what we originally got told we would do.”
Their 3 shoots, on camera.
Every filming day with Manchester Renewables, newest first, with the stills we hold for each. Tap any photo to see it large.
Shoot 3September 20267 photos
Shoot 2June 20268 photos
Shoot 1February 20267 photos
Want the same growth as Manchester Renewables?
Book a free autopsy. 30 minutes with Ben, about your area and your numbers.
✓£2,000 to start, then nothing until your first deal.