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Aiden McNeillDirectorAiden McNeillDirector
Aiden, Director at MCNL Energy Solutions, came to us for help. This is what we did for Aiden, what it did for MCNL Energy Solutions, and what it could do for you.
- Company
- MCNL Energy Solutions
- Trade
- Solar
- On camera in
- 1 ad
- On file
- 1 quote
Aiden came to us for help.
Aiden McNeill is a Director at MCNL Energy Solutions, a solar installer based in Scotland. Together with Linda and their sales manager, he wants the business running at about 15 sales a month, at full capacity.
The team closes well, at around 65% of appointments. What held them back was the quality and steadiness of the leads. Facebook lead forms were bringing in people who had filled them in by accident, and cost per lead had climbed from about £7 early on.
Ads had been run on and off, and results were inconsistent. Aiden came to us for leads he could actually take to a price or a survey.
What we gave Aiden.
Five things, one prescription. This is what each one did for MCNL Energy Solutions.
- FilmazepamVideography
A multi site shoot planned for fresh video and image ads.
- MetabolFacebook ads
We took over their ads on 29 July 2026, improved the creative, and split out a scaling campaign for the strongest videos, targeted at Glasgow and the surrounding areas.
- FiltrazineFunnels
A multi step landing page replaced Facebook lead forms, filtering out low intent enquiries.
- ReviewazolTestimonials
As the ads ran, the brand's reputation and trust started to come into play.
- DatacillinData
Their CRM sends quote and sale data back to Meta, with a dashboard tracking cost per lead, cost per quote and cost per sale.
Aiden on shoot day.
Aiden's ads.
Every ad Aiden is in, signed off by MCNL Energy Solutions. Tap one and it plays here.
MCNL Energy Solutions#2353Solar · 1:28 · 18 Sep 2026
What Aiden has said to us.
“The brand's reputation and kind of trust is starting to come into play as well now, so that's obviously a good sign.”
More from MCNL Energy Solutions.
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