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Linda McCullochDirector
Linda, Director at MCNL Energy Solutions, came to us for help. This is what we did for Linda, what it did for MCNL Energy Solutions, and what it could do for you.
- Company
- MCNL Energy Solutions
- Trade
- Solar
- On file
- 1 quote
Linda came to us for help.
Linda McCulloch is a Director at MCNL Energy Solutions, a solar installer based in Scotland. The team already closes well, at around 65% of appointments in recent samples. Their aim is about 15 sales a month, to run at full capacity.
The trouble was the supply. Some days brought a few leads and some days brought none. Cost per lead had run from about £7 early on to between £45 and £60 more recently, and many Facebook lead form leads were people who had filled it in by accident.
They had run ads with an agency, paused them, and restarted in March 2026. Results stayed inconsistent, and their own funnel brought in no leads. Linda came to us for a steady flow of the right leads.
“sometimes we're getting one lead a day, sometimes we're getting then one day there's three, and then there's none.”
What we gave Linda.
Five things, one prescription. This is what each one did for MCNL Energy Solutions.
- FilmazepamVideography
A multi site shoot planned for fresh video and image ads.
- MetabolFacebook ads
We took over their ads on 29 July 2026, improved the creative, and split out a scaling campaign for the strongest videos, targeted at Glasgow and the surrounding areas.
- FiltrazineFunnels
A multi step landing page replaced Facebook lead forms, filtering out low intent enquiries.
- ReviewazolTestimonials
As the ads ran, the brand's reputation and trust started to come into play.
- DatacillinData
Their CRM sends quote and sale data back to Meta, with a dashboard tracking cost per lead, cost per quote and cost per sale.
More from MCNL Energy Solutions.
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