Sheffield Renewables

Booked out until the end of January.

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Client fileOn protocol

“The amount of leads is great. It's exceptional, in all fairness. Um, quality of leads, like, we have some really good conversations. They know it's us. You know, they're, they're expecting the call.”
30 Oct 2026Sheffield Renewableson a catch-up call with Sam

Who we work with

Jay Reid

Trade: Solar
Joined: Jul 2026
Ads: 17 ads
Shoots: 1 shoot

Fig. 1 · Where they areUK

Sheffield Renewables· every other dot is another installer on the protocol

01How it went5 chapters

Their story.

Where they started
Sheffield Renewables is a premium solar and battery installer working within about 40 miles of Sheffield, with larger jobs in the Peak District. They had grown from two installs a month to around 16 to 18 a month. Facebook ads were already bringing in about 220 leads a month at £35 to £40 each. The director's plan was to take it to the next level, with a second installation team and more salespeople. Jay was working with David Angel, a sales coach. When Jay shared his goals, David told him it was about time he moved over to Solar on Steroids, to match the rate of growth he was after.
What was hurting
Their Facebook leads tended to be low intent. The volume was there, but they wanted people who were further along and readier to book a survey. They also wanted a steady supply of fresh video, since they had only done content once and had not yet seen it turn into ads they could use.
What they had tried
They ran Facebook ads themselves and had Google ads running alongside. They had also tried a content company and business coaching to improve their marketing.
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close.
They only paid £2,000 to get started. Book your autopsy →
“They've done videos, and they look fancy, they look unreal, you know what I mean?”
30 Oct 2026Sheffield Renewableson a catch-up call with Sam
What happened
By early September there had been a sharp uptick in leads, and one image ad was bringing them in at £30 each. They were booked up until November and sold several jobs in a week. By the end of October they were booked until the end of January and planning a second installation team. Their sales lead called the volume of leads exceptional, said leads know it is them and expect the call, and said customers love the videos.
“We are getting lots of inquiries coming through. I'd say that, because of the videos and stuff like that, it is building a lot more trust as well”
30 Oct 2026Sheffield Renewableson a catch-up call with Sam
“We are booked up until, right up until, end of January at the minute”
30 Oct 2026Sheffield Renewableson a catch-up call with Sam