Solar & Battery Company

A record April, with 10 sales in a single month.

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£2,000 to start, then nothing until your first deal.

Client fileOn protocol

“We did really well in March, April, May, we broke records every month, pretty much.”
10 Jul 2026Edward Gurneyon a catch-up call with Joe

Who we work with

Trade: Solar
Joined: Jan 2026
Ads: 44 ads
Shoots: 3 shoots

Fig. 1 · Where they areUK

Solar & Battery Company· every other dot is another installer on the protocol

01How it went5 chapters

Their story.

Where they started
Solar & Battery Company sells solar and batteries direct to homeowners around Nottingham, Leicester and Derby. Co-founder Edward Gurney leads sales and marketing, and he has been in the industry for around 16 years. They had been trading for about two years and sales swung between three and eight a month. Their goal was to reach eight to 12 sales a month and become the household name in Nottingham.
What was hurting
They did not have a steady flow of leads, and the sales swings made it hard to plan. In November and December the ads brought in few leads at a very high cost. One ad set cost £426 a lead, and a video ad cost £114.60 a result. December was quiet, and they were ready to fill the funnel with the right homeowners.
What they had tried
They had tried local print adverts, neighbour cards when installing on a street, and canvassing. They had also made their own videos and set up their own automations. Just before they found us, an agency that did not know solar ran their Meta and Google ads. The scripts missed what their customers care about, which is returns and payback.
“We're subsidizing our agency's learning on Solar because they don't know it”
22 Dec 2025Edward Gurneyon their discovery call with Jude
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close. We also brought the targeting radius in closer to Edward, so he doesn't have to travel as far. Shrinking an area normally pushes the cost per lead up. For them it came down.
They only paid £2,000 to get started. Book your autopsy →
What happened
In their first month with live ads, they got 52 leads. In April they had 59 leads, and Edward called it their best month ever, with around 10 sales. He told us they broke records in March, April and May. In September they had 61 leads and expected their strongest month yet. By October, cost per lead had settled at about £25, the best the campaign had run since launch.
“April was our best month ever. So it was really good.”
18 May 2026Edward Gurneyon a catch-up call with Joe
“You guys are too good at your bloody job on keeping us so busy”
3 Mar 2026Edward Gurneyon a catch-up call with Joe